Yorkshire-based Boostify has teamed up with machine learning and Artificial Intelligence (AI) start-up Third Foundation to strengthen its customer experience optimisation (CXO) platform.
Specialising in behavioural targeting and advanced content personalisation, Boostify’s solution enables brands to collect in-depth data insights and segment website visitors, allowing them to deploy customised messaging and offers throughout a user’s entire site journey.
Integrating Google Cloud Partner company Third Foundation’s ‘Prime Radiant’ technology enables machine learning to help highlight trends in consumer behaviour that would otherwise be unidentifiable. Additionally, it can reduce the time businesses spend manually building customer segments and minimise human error and decisions driven by predictions.
Boostify’s CEO and founder, Jonathan Thirkill, said: “Joining forces with Third Foundation takes smart and engineered data insight to the next level.
“Using advanced machine learning and AI technologies, Third Foundation will improve the quality of our platform’s targeting features, thus enabling us to make content more relevant to individual website visitors.
“This will empower brands to have a better understanding of their online users’ behaviours quickly. And, by really getting to the heart of what content makes them tick, organisations can yield more conversions in less time.
“We’ve been looking to expand Boostify’s offering with machine learning and AI – this solution ticks all the boxes.”
Third Foundation’s CEO, Michael Ward, added: “This is a truly exciting partnership which brings together two businesses at the forefront of their respective industries.
“By combining Third Foundation’s specialist data engineering and machine learning features with what is probably the most advanced CXO platform on the market, we are creating an exciting proposition that could revolutionise the industry.
“In this new dawn of relevance demanded by consumers, this partnership will allow digital marketing agencies and brands to deliver a more relevant online experience, for more of their customers, more often.”