New research shows that over a third of UK business haven’t fallen in line with GDPR, while a similar amount still send marketing emails without consent.
A survey of 1,021 UK workers carried out by MarketingSignals.com, revealed 37% confess they are still not following the General Data Protection Regulation (GDPR).
When asked to elaborate on why the business wasn’t falling in line, 35% said they are still sending marketing emails without the expressed consent.
- 31% say they still have the data of those who haven’t agreed to opt in to having their data stored.
- 27% say they haven’t secured the data in case of a ransomware attack.
- 22% say they have a longer process for those choosing to opt out from receiving information.
- 14% say their firm hides privacy choices from people
- 17% say they are still unsure as to what the benefits of GDPR are
Gareth Hoyle, managing director at MarketingSignals.com said: “The research shows there are many ways that businesses are admitting to not following the newly enforced GDPR regulations. GDPR is the most fundamental change to ever happen to data privacy, so it is imperative that businesses follow this and complete the process as soon as possible.
“Businesses need to understand that acting responsibly and ethically with customer data is crucial to protect and enhance brand reputation and ensure customer trust. Not only this, but it will enhance the quality of data collected which is a good thing for UK businesses.”