• Alibaba launches global affiliate program with Awin

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    Alibaba has expanded its partnership with Awin to launch an affiliate program in the UK, US, EU, LATAM and APAC regions. 

    Alibaba.com is the second Alibaba Group brand to launch its affiliate program on Awin.com, following the success of the AliExpress program, facilitated by two dedicated publisher events in London and Berlin in the run up to Singles Day.

    Alibaba.com and AliExpress are the group’s two biggest retail marketplaces outside of China, covering both B2B and B2C sides of the business. 

    Affiliate marketing is one of the most important channels for Alibaba.com, especially for big sale promotions, including its month-long sale in September, along with ambitious plans for its global program, with the aim of growing the number of daily unique visitors to 1,000,000 per day by the end of 2019. 

    David James, Global Account Management Director at Awin.com, said: “Awin is very excited to have Alibaba live across our global network.  Building upon the incredibly successful partnership between our two companies, the new global programs for Alibaba will further allow publishers to take advantage of the meteoric rise of China’s largest ecommerce platform.  Together with AliExpress, these exciting new retailers allow consumers and businesses to tap into a vast array of goods, often directly from the manufacturer. Awin is proud to be partnering with Alibaba to grow its international presence across the globe.” 

    Heaven Li, Senior Manager, Traffic Management at Alibaba Group, said:“As the major network player and with a great reputation in the industry, we are very excited to have Awin on board. We have seen a great conversion rate so far, so we believe there is huge potential for our partnership.

    “Awin has an extensive publisher portfolio across all verticals, which can help us explore new opportunities. We look forward to doing business together with new affiliate partners, particularly for our September promotion which is not to be missed.”

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    Stuart O'Brien

    All stories by: Stuart O'Brien