A new Verto Analytics survey – which studied the differences in smartphone usage between UK and US consumers – found Brit marketers to have a more onerous job compared to their US counterparts, after revealing 81 per cent of Brits use a smartphone, compared to the US at 68 per cent.
The findings, which were collected via the organisation’s ‘single-source audience measurement solution’, acknowledge the mass opportunities for UK marketers to take full advantage of the medium and its growing popularity.
Additionally, social media apps were found to be the most popular component of the platform; with every UK consumer using at least one and spending an approximate two hours per day.
CEO of Verto Analytics, Dr. Hannu Verkasalo, said: “We are delighted to provide the UK market with a way to better quantify and measure consumer behaviours and usage patterns. For example, knowing how one consumer uses multiple apps or websites, across several devices, in one day is helping companies make more informed decisions around marketing, advertising, and product development.”
Read more on the survey here