• Data leading marketers to feel ‘overwhelmed’ and ‘distracted’, new report claims…

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    A survey of 151 UK-based senior marketers commissioned by the Callcredit Information Group has revealed that almost three quarters (72 per cent) believe data is negatively affecting the creative aspects of their role; with 69 per cent branding data as a ‘distraction’ from core marketing duties.

    The Data Dilemma’ study found data to be a ‘valuable asset’ for 70 per cent of respondents, but the medium is not being fully exploited within their organisations. This corresponds to the fact that only 29 per cent believe they hold the appropriate skills to analyse data effectively – prompting 44 per cent to claim they are planning on investing in further training over the next two years.

    Download a full copy of ‘The Data Dilemma’ here

    AUTHOR

    Jack Wynn

    All stories by: Jack Wynn