• Google & Facebook continue to dominate digital advertising

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    Google and Facebook will account for some 54% of all digital ad revenues in the UK this year, totaling over £6 billion.

    Latest research from eMarketer, reports Netimperative predicts that the two tech giants will continue to dominate the landscape, with Google’s ad revenues reaching £4.4 billion in 2017 and predicted to rise to £5.1 billion by 2019.

    Facebook, meanwhile, is expected to reach £1.9 billion this year and is predicted to grow to £3.3 billion by 2019, growing its market share thanks to the success of Instagram and its investment in video.

    Total UK digital advertising spend is forecast to reach £10.9 billion by the end of 2017.

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    Stuart O'Brien

    All stories by: Stuart O'Brien