• GUEST BLOG: How best to market your business with a mix of channels

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    Your business’s success could come down to the marketing strategies you choose. In a bid to get your business up and running and continuing to grow, marketing is crucial. It can be used to help you inform, sell, engage and sustain. But, what exactly should you be doing? Here, alongside Lookers, who sell Transit Connect vehicles, we look at some of the options available…

    Leaflets

    An extremely cost-effective advertising method is by using leaflets. Leaflet distribution, according to research, is a much more memorable form of advertising, with nine out of 10 people remembering door-drop mail they’ve received. This form of marketing can send your customers the message you’re intending to get across from as little as 5p per household. It also enables you to get customers engaging with your business.

    Potential customers and clients are more likely to keep your leaflet if you choose a simple design that includes your business’s name, logo, telephone number, email address and the service(s) you are offering, potential customers or clients are more likely to keep a hold of your leaflet, thus meaning they’ll always have a hard copy on hand. To fully engage the reader, consider including a coupon or discount code so they are tempted to use your product or service.

    Banners

    Make the most of any new venture by including outdoor banners. Doing so can help direct the attention of passers-by to your business in a relatively cheap manner. Research has found that the majority of a local business’s regular customers live within a five-mile radius of where you are based, so your banner could possibly be viewed by a single customer 60 times in a week.

    Vehicle wraps

    Any time you’re in your vehicle you’re likely to have spotted a car or van that has a company’s logo plastered all over it. This is because it can turn your transport into an all-year-round marketing machine. Even if you’re parked up, members of the public can still engage with your brand. It doesn’t matter how big the company is either, as all sizes can benefit from this, although for smaller businesses this would be a relatively cheap way to get their brand or product noticed every day.

    According to figures by the Outdoor Advertising Association, a vehicle wrap is actually the cheapest cost-per-impressions form of advertising. Naturally, a television advert is most expensive, with costs of close to £40 per thousand impressions during primetime. Radio is cheaper, but can still cost in the region of £10 per thousand impressions for a 30 second slot. Vehicle wrap, however, can cost as little as 30p per thousand impressions and has a much longer shelf life.

    Social media

    It’s possible to both pay for campaigns on social media and use the platform for free. In January 2018, the UK had 44 million active social media users, representing 66% of the population. Of course, not all users will be potential customers or clients, but that is a phenomenal outreach for a free service. This is why a company, no matter what the size, should fully utilise this tool. One way to interact and engage is by running competitions and giveaways.

    Realistically, the type of marketing you go for will depend on your budget. However, you certainly shouldn’t scrimp on how much you set aside as its worth could be crucial to your business succeeding and growing. The above options should definitely help with your quest if you deliver it correctly.

    Sources

    https://movingtargets.com/blog/business/why-marketing-is-so-important/

    https://www.directletterboxmarketing.co.uk/why-are-leaflets-so-effective/

    https://www.statista.com/statistics/507405/uk-active-social-media-and-mobile-social-media-users/

    http://blog.quizclothing.co.uk/12-days-of-quizmas/

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    Stuart O'Brien

    All stories by: Stuart O'Brien