Mental health charity Mind has appointed customer engagement agency PSONA to deliver a campaign to ‘educate and empower’ its supporters, assisting them in being able to opt-in to Mind’s communications.
Under the new GDPR directive, pre-ticked boxes to give implied consent will no longer be accepted, forcing charities such as Mind to rethink how they contact donors and potential supporters.
Failure to comply with GDPR rules can bring fines of up to 20 million Euros, or 4% of annual revenue, whichever is higher.
“As the changes around GDPR draw nearer, we wanted an agency with strong credentials and experience to help take us through it,” said Annabel Davis, head of communications and marketing at Mind.
“Mind only exists because of the amazing support of people who donate, fundraise, speak out on mental health, and give up their time to volunteer for us or tell us how to improve,” added Davis.
