Iconic music mag NME will cease its 66-year print run, with the Friday 9th March issue being its last ever going to print.
Parent company Time Inc has blamed the decision to close the title on increasing production costs and a ‘tough’ print advertising market, with a new aim of expanding NME’s digital offering and increasing online readership.
The NME switched from a newstand mag to a free sheet back in 2015 in a bid to increase it’s print circulation and win back commercial partners.
“The print re-invention has helped us to attract a range of cover stars that the previous paid-for magazine could only have dreamed of,” said Paul Cheal, Time Inc UK Group Managing Director for Music. “At the same time, we have also faced increasing production costs and a very tough print advertising market. Unfortunately we have now reached a point where the free weekly magazine is no longer financially viable.
“It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.”
Time Inc has said that it will continue to publish special one-off print versions of the magazine and will continue to explore ‘other opportunities to bring its best class music journalism to market in print’.