An annual survey by Vuelio in conjunction with Canterbury Christ Church University has revealed that more bloggers are turning professional, with a 4% rise in those who said that blogging was now their main source of income.
62% of bloggers admitted that it was still a hobby for them, with a 6% increase in those who felt that it could be a main source of income in the future.
The survey also revealed that the number of largest blogs with a monthly audience in excess of 10,000 remains almost the same as 2016, with the main influencers establishing themselves within the blogging community – creating little space for new influencers to make a big impact.
33% of bloggers polled said they posted five or more times per week, compared to 7% of bloggers who see it as a hobby.
There was also a 5% rise of bloggers disagreeing with the question ‘PRs regard traditional journalists as more important than bloggers,’ suggesting that more bloggers feel their work is as credible as traditional media platforms.
To download the free online survey, click here