UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth.
According to the latest Advertising Association/WARC Expenditure Report, the data underpins preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth.
Further findings indicate that total UK adspend over the first nine months of 2017 was 3.5% (£551m) higher than the previous year. The preliminary estimate for 2017 growth is 3.4% (to £22.1bn), an upgrade of 0.3 points since October’s forecast.
The projection for total market growth in 2018 is 2.8% (to £22.7bn).
Advertising Association Stephen Woodford said: “As we work through Brexit, we need to help Government make the best decisions to support our industry and, by extension, the wider UK economy as we target growth across the nations and regions and in an increasingly global marketplace.”