• Will Argos ditch its print catalogue?

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    British retail giant Argos is conducting digital-only trials to test the demand from customers to browsing and shopping online.

    The glossy catalogues have been removed from a number of stores around the UK, with the initial response from customers being that they haven’t been missed.

    If the trials continue with this, Argos could opt to pull all print catalogues from its stores in the UK.

    The retailer publishes two catalogues a year – a spring/summer edition and autumn/winter edition. Stores are equipped with tablets allowing customers to browse and shop digitally in-store, with the print catalogues available to take home for additional browsing – especially popular with parents and children in the run-up to Christmas.

    But it’s not all bad news for traditional print, as Argos has launched The Totally Awesome Toy Guide, a 152 page catalogue that focusses on gift inspirations for children and parents.

    Speaking about the decision to launch the guide, chief toy buyer, Linzi Walker, said: “It can be hard to pick out the perfect toys for children at Christmas with so many new products to choose from – so the catalogue has a number of handy features all in one place; a user-friendly format, top toys for Christmas predictions and links to our YouTube unboxing videos.”

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    Stuart O'Brien

    All stories by: Stuart O'Brien