KidsKnowBest ramps influencer strategy with £500,000 funding
Children’s media specialist KidsKnowBest has assembled a heavyweight line-up of investors and advisors as it gears up for its next stage of expansion – and has raised just shy of half a million pounds to support the next phase of growth.
Key investors include:
Amy McPherson – Formerly European President, Marriott International
Hani Farsi – Chairman & Executive Producer, The Corniche Group
Sarah Wiggins – Partner, LinkLaters
Founded three years ago by Joel Silverman and Rob Lough, KidsKnowBest has a mission statement of ‘Giving Kids A Voice’.
The business was created on the principle that brands need to target children and young people in the digital age by communicating to them via their peers.
Having already worked with triple-A brands including Disney, MGA, Universal, Smyths Toys, Harper Collins, the BBC and more, KidsKnowBest provides an incredible eco-system, which includes:
Research & Development
KidsKnowBest is now gearing up for a period of ambitious expansion – with a heavyweight streaming video research project soon to be announced. Its heavyweight investors, along with the members of its newly-established Advisory Board are key to this new drive. Those Board members include:
Darran Garnham – CEO of MTW Toys and formerly Chief Commercial Officer, Mind Candy
Harry Botterill – Director of Global Technology Acquisition, Hasbro
Eric Huang – Vice President Ameet Publishing, formerly Disney & Penguin Books
“This is a very exciting time for KidsKnowBest,” said Co-Founder Joel Silverman. “We’re incredibly proud to have assembled such high-profile and experienced individuals to help open a new chapter for KidsKnowBest, and we’re looking forward to being able to share some exciting news about our next developments.”
Co-Founder Rob Lough added: “This is a very exciting time for KidsKnowBest. We consider ourselves to still be a start-up, but with the support and experience of our Advisory Board, we are set to take our ambitious plans to the next level.”