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Stuart O'Brien

DMA and OneTrust offer marketers GDPR compliance tools

OneTrust and the Data & Marketing Association (DMA) have entered a strategic partnership to equip marketers with the tools, training and resources needed to successfully build, implement and scale responsible marketing programmes that comply with global privacy laws including the GDPR and CCPA.

As the DMA’s Responsible Marketing Partner, OneTrust will work with the organisation to provide software tools, training, resources and thought leadership to help marketing departments to responsibly manage, protect and administer customer data.

The GDPR and CCPA created new compliance challenges for marketers to maintain compliance while delivering customised user experiences. The partnership includes supporting the “Data Privacy: An industry perspective 2019” research. This latest survey is currently open to anyone working in the data & marketing industry to share their latest views.

The partnership includes:

  • Resources & Research: OneTrust and the DMA will produce joint surveys and webinars focused on the topics most relevant to marketers, including how to comply with the GDPR and the latest regulatory amendment to the CCPA.
  • Free In-Person Workshops: OneTrust and the DMA will partner at select PrivacyConnect and MarketingConnect workshops, free, local events that equip privacy and marketing professionals to connect, share experiences, and learn the latest regulatory requirements and implementation best practices.
  • The DMA’s Data Summit: OneTrust will also headline the DMA’s Data Protection Summit, taking place on 28 February in London.

“As the industry association representing the data and marketing industry, acting responsibly while also creating engaging experiences that put customers first is a core tenet of our Code. In OneTrust we have found a partner that shares these key values and the belief in a customer-centric approach to data and privacy,” said Rachel Aldighieri, MD of the Data & Marketing Association (DMA). “The partnership will also offer added benefit to our members, offering them access to a range of additional tools, training and resources to not just comply with privacy laws, but truly put the customer at the heart of their business. Giving them a competitive advantage by developing trust through their approach to data and privacy.”

“Becoming the DMA’s Responsible Marketing Partner was a natural fit; we share a mission to equip marketers for success while maintaining compliance with the evolving regulatory environment,” said Kabir Barday, CEO and Fellow of Information Privacy (FIP), OneTrust. “We’re excited to build upon our existing partnership and launch new research and resources for marketers. Together we’re able to provide members access to the OneTrust PreferenceChoice suite of marketing compliance tools, resources, research and best practices to responsibly manage and protect customer data.”

Alibaba launches global affiliate program with Awin

Alibaba has expanded its partnership with Awin to launch an affiliate program in the UK, US, EU, LATAM and APAC regions. 

Alibaba.com is the second Alibaba Group brand to launch its affiliate program on Awin.com, following the success of the AliExpress program, facilitated by two dedicated publisher events in London and Berlin in the run up to Singles Day.

Alibaba.com and AliExpress are the group’s two biggest retail marketplaces outside of China, covering both B2B and B2C sides of the business. 

Affiliate marketing is one of the most important channels for Alibaba.com, especially for big sale promotions, including its month-long sale in September, along with ambitious plans for its global program, with the aim of growing the number of daily unique visitors to 1,000,000 per day by the end of 2019. 

David James, Global Account Management Director at Awin.com, said: “Awin is very excited to have Alibaba live across our global network.  Building upon the incredibly successful partnership between our two companies, the new global programs for Alibaba will further allow publishers to take advantage of the meteoric rise of China’s largest ecommerce platform.  Together with AliExpress, these exciting new retailers allow consumers and businesses to tap into a vast array of goods, often directly from the manufacturer. Awin is proud to be partnering with Alibaba to grow its international presence across the globe.” 

Heaven Li, Senior Manager, Traffic Management at Alibaba Group, said:“As the major network player and with a great reputation in the industry, we are very excited to have Awin on board. We have seen a great conversion rate so far, so we believe there is huge potential for our partnership.

“Awin has an extensive publisher portfolio across all verticals, which can help us explore new opportunities. We look forward to doing business together with new affiliate partners, particularly for our September promotion which is not to be missed.”

How to ensure multichannel campaigns comply with GDPR

One year on from GDPR, what challenges does your business face in complying, or what new concerns are emerging? As marketing teams attempt to comply, many are unsure if they have everything covered, or simply if they’re doing things correctly.

This on-demand webinar will help you to ensure that your multichannel campaigns are GDPR compliant. Listen to the webinar.

Review your marketing processes, and learn:

  • When to use Legitimate Interest
  • How to complete LIA’s effectively
  • Mechanisms for compliant data gathering and list building
  • Key differences between PeCR and GDPR
  • When to use Opt Ins vs Opt Outs

The webinar is presented by Steve Gibson, GDPR advisor to KPM Group and a Data Security Specialist with over 20 years experience. You can watch the webinar on-demand at a time that suits you. Simply follow the link below and watch on our website.

Listen now on-demand

Don’t miss out on next month’s big event! Here’s your free VIP pass

Don’t miss out on the chance to register your free VIP place at next month’s Digital Signage & Interactive Solutions Summit.

Taking place on September 23rd & 24th at the Radisson Blu, London Stansted, it will provide you with the opportunity to:

  • Meet innovative new suppliers face-to-face to discuss new solutions
  • Attend insightful seminar sessions
  • Network with like-minded professionals

Lunch and refreshments are also complimentary.

We have just 60 free VIP places and you have been selected to receive one.

Please confirm your place here!

Look who you’ll be joining at the Print & Digital Innovations Summit

Let’s get straight to it: the Print & Digital Innovations Summit is taking place this autumn and we’d love you to be there.

14 November 2019 – Hilton London Canary Wharf

I have a free VIP priority pass for you. This ticket will give you the opportunity to meet with suppliers based on your own unique requirements, attend a series of seminars and network with like-minded senior customer service professionals.

Your VIP pass also includes complimentary lunch and refreshments.

Unlock your priority pass here and join representatives from:

  • Ariix
  • Avon Cosmetics
  • Bankable
  • BizSpace
  • Bloom Brands Group
  • Bunzl Retail Suppliers
  • CAFOD
  • Costa Coffee
  • Direct Line Group
  • Domus Group
  • Envision Pharma Group
  • European Tourism Association
  • Fairtrade Foundation
  • Greenwood Campbell
  • G-Touring
  • Hafele
  • Harvey Nichols
  • Herbert Smith Freehills
  • Hotelplan
  • International Bar Association
  • Keystone Law
  • Live Holidays
  • LoopUp
  • M&G Investments
  • McLaren Construction
  • N Brown
  • NSAR
  • Ottobock Healthcare
  • Pizza Hut Delivery
  • Premier Holidays
  • Programmemaster
  • Regatta Great Outdoors
  • Royal Mail
  • STA Travel
  • The Hamleys Group
  • The Landmark London
  • Tokeny
  • Warner Bros
  • WorldFirst
  • Zurich

Confirm your VIP ticket here or visit www.printinnovationssummit.co.uk to find out more.

Poor marketing to blame for eCommerce business failures

The majority of eCommerce startups are set to fail within their first 120 days of operation, with marketing deficiencies among the most common causes, new research has revealed.

A survey of 1,253 owners of failed startups in the UK, carried out by Marketingsignals.com, revealed the top ten reasons why e-commerce start-up businesses are failing.

According to sources (including Forbes and Huff Post), 90% of e-commerce startup businesses end in failure within the first 120 days. The Marketingsignals research found that the two main reasons for failure are poor online marketing performance coupled with an overall lack of search engine visibility.

Of those companies who were surveyed, a staggering 37% said that their failure could be attributed to an inability to compete or deliver online marketing, with 35% saying a lack of online visibility was the main factor.

Further research found that the same proportion of respondents (35%) felt failure was down to them being too small to compete or there being no market for their products/services, whilst 32% reported that it was due to them running out of cash.

Completing the top five reasons for failure were price and costing issues, with 29% of failed startup owners claiming this was the reason why they folded.

When further quizzed on the reasons why their online startup business failed, 23% said that it was due to being outcompeted, whilst 19% blamed retail giants such as Amazon for dominating a large share of the consumer online retail market.

16% felt that their business collapsed due to their lack of customer service, whilst 14% felt it was due to the poor team they’d built around themselves.

Completing the top ten reasons why e-commerce startups fail was product mistiming, with 11% of startup owners claiming that the reason why their business failed was due to ‘right product, wrong time’.

Gareth Hoyle, managing director at Marketingsignals, said: “It’s clear to see that having an online presence and being visible on search engines is a key area e-commerce startups need to focus on to ensure they succeed.

“As nine in ten online startups fail within their first 120 days of businesses, it’s incredibly important that business owners put provisions firmly in place well before launching – this must include a bulletproof search visibility and online marketing strategy, as well as ensuring there is a market for their product offering.

“A targeted, strategic approach to digital marketing is vital to the success of any online business in this day and age, only more so for small businesses who are just starting out. Many tools can be used to increase their brand awareness and search visibility in their first few days and weeks, where consumer trust and loyalty hasn’t yet been established.”

The top ten reasons why e-commerce startups end in failure:

  1. Poor online marketing – 37%
  1. Lack of online search visibility – 35%
  1. Little to no market for their products or services – 35%
  1. Running out of cash – 32%
  1. Price and costing issues – 29%
  1. Got outcompeted – 23%
  1. Retail giants dominating a large share of the market – 19%
  1. Lack customer service – 16%
  1. Poor team around them – 14%
  1. Product mistiming – 11%

Image by StockSnap from Pixabay

Digital Signage & Interactive Solutions Summit – Join your peers!

We have a free VIP place reserved for you at the Digital Signage & Interactive Solutions Summit – Can you join 60 of your fellow professionals?

23 & 24 September 2019 – Radisson Blu Hotel, London Stansted

This unique event is entirely FREE for you to attend – simply reserve your place here.

• Source new innovative and budget-saving suppliers
• Learn from inspirational seminar sessions hosted by industry thought-leaders
• Network with like-minded senior professionals
• Enjoy complimentary overnight accommodation, plus all meals and refreshments
• Attend our networking dinner

RSVP now to avoid disappointment!

Time is running out: Secure your place at the Print & Digital Innovations Summit

This year’s Print & Digital Innovations Summit takes place on November 14th – and we only have a handful of free delegate places left.

RSVP today to avoid disappointment.

This unique event takes place at the Hilton London Canary Wharf.

The Summit will give you access to innovative and budget-saving suppliers for a series of pre-arranged, face-to-face meetings based on your requirements. You can also attend a series of seminars, and network with like-minded peers.

Lunch and refreshments are included with your free VIP ticket, as well as an invitation to the ‘after show’ drinks reception.

Please confirm your attendance here.

Places are limited, so register today to avoid disappointment.

6 ways direct mail delivers, post-GDPR

By Nigel Copp, CEO at KPM Group

With GDPR in full effect, marketers are reconsidering the most effective channels to reach prospects and customers. Direct mail marketing is subject to fewer restrictions than email, and therefore offers a way to contact customers who are otherwise unreachable.

Combining direct mail with digital activity leverages the strengths of both; for a truly successful multichannel approach. Here are 6 benefits of using mail as part of your strategy post-GDPR.

  1. DIRECT MAIL DOESN’T REQUIRE OPT IN CONSENT

You don’t always need consent for postal marketing. Quoting from the ICO website, “You won’t need consent for postal marketing but you will need consent for some calls and for texts and emails under PECR.”

  1. YOU CAN USE LEGITIMATE INTEREST FOR MAIL

Legitimate interest can be used for direct mail if you show that; how you use people’s data is proportionate, has a minimal privacy impact, and people would not be surprised or likely to object.

  1. USE MAIL AS A WAY TO GAIN CONSENT

The DMA recommend postal marketing as an effective and compliant way to gain online consent. If you can no longer contact customer segments by email use mail to encourage re-permission. Advertising mail discounts can also apply.

  1. MAIL IS MORE EFFECTIVE THAN EMAIL

Mail stands out. Mail gains higher rates of engagement and conversion than emails, with 87% of direct mail recipients influenced to buy something online. It builds trust and demonstrates that the recipient is a valued customer.

  1. UNADDRESSED MAIL DELIVERS

Create targeted mailings without using personal data. Door drops are delivered with addressed mail, enabling you to re-engage audiences that you can’t otherwise reach. Increasing in innovation and popularity, door drops stay in the home for an average of 38 days!

  1. MAIL ENCOURAGES BRAND RECOGNITION

A MarketReach study proved that mail primes other channels. This means that emails and social media promotions may be better received – and remembered – if the recipient has received mail beforehand.

And there’s more

Read KPM Group’s blog 10 Ways Direct Mail Delivers Post GDPR for even more benefits of using mail.

INDUSTRY SPOTLIGHT: Datawrkz – Digital Advertising & Advanced Analytics

Datawrkz is a 6-year-old digital advertising and advanced analytics firm with offices in the US, Singapore, and India.

Through our work with mainstream agencies and advertisers over the past 6 years, Datawrkz has been helping large- and medium-sized brands with their web/app analytics, 1st party data management & segmentation, and digital media buying needs across programmatic, search, and social channels.

A combination of rich digital media buying experience with a proprietary Demand Side Platform, and an in-house built Customer Data Platform (CDP) help Datawrkz bring a unique blend of capabilities to the eCommerce ecosystem.

We have:

  1. An Experienced Digital Media Buying Team – For cross-channel media buying needs
  2. Customer Data Platform – To provide advanced web/app analytics and an integrated overview of customer information and behaviour across channels

A Proprietary Demand Side Platform – To help you target custom 1st party audience segments

www.datawrkz.com

sales@datawrk.com

+91 80 2572 4944