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Love Island 2018 – Influencer Power List revealed
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Dani & Jack were the winning couple on last night’s Love Island 2018 finale, but they weren’t the only winners to emerge from this summer’s reality show saga – plenty of their housemates now have careers as celebrity influencers waiting for them.

Reports are already suggesting that the Islanders are on course to cash in £millions thanks to public appearances and social media campaigns, and even the those who left the villa early will have the opportunity to make the most of their new celebrity status.

Indeed, according to new data from Filter Digital, ‘love rat’ Adam Collard ranks ahead of finalists Megan Barton Hanson and Wes Nelson, as well as ahead of Dr Alex George, when it comes to their fan following across social media channels.

Unsurprisingly, Love Island 2018 winners Dani Dyer and Jack Fincham top the list of Islander Influencers, but their combined followers still fall short of Love Island host Caroline Flack.

Georgia ‘Little G’ Steel comes up close behind Jack Fincham. Kendall Rae-Knight, who was the first to be dumped from the Island, surprisingly scores highly – ahead of finalists Laura Anderson, Josh Denzel and Kazimir Crossley, who all failed to make the Top 10.

Overall Love Island 2018 Influencer Power List (Top 10)

  1. Caroline Flack – 3.7m Fans
  2. Dani Dyer – 1.9m Fans
  3. Jack Fincham – 1.4m Fans
  4. Georgia Steel – 1.3m Fans
  5. Adam Collard – 0.97m Fans
  6. Alex George – 0.94m Fans
  7. Samira Mighty – 0.85m Fans
  8. Megan Barton Hanson – 0.85m Fans
  9. Wes Nelson – 0.84m Fans
  10. Kendall Rae-Knight – 0.81m Fans

To see the full Love Island 2018 Influencer Power List with all contestants, go to: https://sportstarinfluencer.com/journal/fun/love-island-2018-powerlist

Filter Digital crunched the numbers through its Sportstar Influencer platform, which usually evaluates marketing value of sports players and teams through a combination of social following, engagement metrics and team performance.

The platform uses social, engagement, media, and sentiment datapoints to rate and rank sports players against each other, comparing them at a local, national and international level.

“The Love Island contestants have been making new media careers for themselves while sunbathing and dealing with the intricacies of love and the heart,” said Oliver Morrison, CEO at Filter Digital. “By better understanding how the contestants rank against one another across social media, brands can take better decisions over where they spend their budgets.”

Sportstar Influencer tracks sports player social stats
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Filter Digital has launched an index for sports players that seeks to evaluate marketing value through a combination of social following, engagement metrics and team performance.

The platform – Sportstar Influencer – uses social, engagement, media, and sentiment datapoints to rate and rank sports players against each other, comparing them at a local, national and international level.

The launch of the platform includes the first public dataset – the Barclays Premier League. Providing an individual score for every single player in the league, and ranking both players and teams in order of their index score and their social following, the Influencer List shows where each player ranks against their peers and on each social network.

Filter says that by understanding how players rank against each other in their own sports, as well as across multiple sports, brands and sponsors can take better decisions over where they spend their budgets.

The SSI platform provides an opportunity for those with less internal resources to find sports players that match their requirements, or work with the team on more complex needs – such as understanding target demographics, real-time sentiment and media buzz.

Oliver Morrison, Filter Digital CEO, said: “Whilst working on a report for a client, it became clear that no single index existed for how influential sports players are, and how they compare to each other. Sportstar Influencer changes that, allowing brands to understand which players can provide the most effective return on investment for marketing spend.”

The Premier League is the first dataset available publicly, and for free. In June, the dataset for the World Cup 2018 in Russia will be launched, shortly followed by a move into tennis in July to coincide with Wimbledon.