Personal information Archives - Digital Marketing Solutions Summit | Forum Events https://digitalmarketingsolutionssummit.co.uk/briefing/tag/personal-information/ Digital Marketing Solutions Summit brings together the very best marketing professionals and key solution providers Wed, 19 Oct 2016 14:39:15 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.9 https://digitalmarketingsolutionssummit.co.uk/wp-content/uploads/2025/03/cropped-fav-32x32.png Personal information Archives - Digital Marketing Solutions Summit | Forum Events https://digitalmarketingsolutionssummit.co.uk/briefing/tag/personal-information/ 32 32 Marketers and customers still not fully aware of data laws… https://digitalmarketingsolutionssummit.co.uk/briefing/marketers-and-customers-still-not-fully-aware-of-data-laws/ https://digitalmarketingsolutionssummit.co.uk/briefing/marketers-and-customers-still-not-fully-aware-of-data-laws/#respond Wed, 19 Oct 2016 14:39:15 +0000 http://marketingbusinessforum.co.uk/?p=3031 According to the Chartered Institute of Marketing (CIM)’s ‘Whose data is it anyway?’ report – which analysed the responses of 2,500 customers and marketers to gain further knowledge of how personal data is managed – almost one half of marketers (41 per cent) do not understand the laws surrounding use of customer data. A startling […]

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]]> According to the Chartered Institute of Marketing (CIM)’s ‘Whose data is it anyway?’ report – which analysed the responses of 2,500 customers and marketers to gain further knowledge of how personal data is managed – almost one half of marketers (41 per cent) do not understand the laws surrounding use of customer data.

A startling 92 per cent of customer respondents admitted they are not fully aware of how companies are using their personal information; and marketers are commonly misusing this data. 68 per cent openly confessed to protecting their own data as if it was a customer’s due to the widely-known possibility of it being stored or used incorrectly.

View the ‘Whose data is it anyway?’ report here

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