Surveying 1,000 consumers, the report analysed consumer attitudes to marketing content and revealed that 43 per cent completely reject online ads, and an overall 95 per cent claimed to take some action against receiving ads. Moreover, 67 per cent complained that brands are sending too much content; 55 per cent stating that much of it is not relevant; and 46 per cent claiming that the content information comes across as ‘pushy’.

Read the full report here

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