Super Bowl Archives - Digital Marketing Solutions Summit | Forum Events https://digitalmarketingsolutionssummit.co.uk/briefing/tag/super-bowl/ Digital Marketing Solutions Summit brings together the very best marketing professionals and key solution providers Fri, 13 Apr 2018 06:04:23 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.10 https://digitalmarketingsolutionssummit.co.uk/wp-content/uploads/2025/03/cropped-fav-32x32.png Super Bowl Archives - Digital Marketing Solutions Summit | Forum Events https://digitalmarketingsolutionssummit.co.uk/briefing/tag/super-bowl/ 32 32 Amazon wins Super Bowl with Alexa TV ad https://digitalmarketingsolutionssummit.co.uk/briefing/amazon-wins-super-bowl-alexa-tv-ad/ https://digitalmarketingsolutionssummit.co.uk/briefing/amazon-wins-super-bowl-alexa-tv-ad/#respond Wed, 07 Feb 2018 15:30:06 +0000 https://digitalmarketingsolutionssummit.co.uk/?p=4006 The annual battle of the Super Bowl TV advertisements took place on Sunday, with the consensus being that Amazon won with its celebrity Alexa extravaganza. It was a simple set up – Alexa has lost it’s voice and a host of famous vocal chords step in to save the day. And according to USA Today’s AdMeter […]

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The annual battle of the Super Bowl TV advertisements took place on Sunday, with the consensus being that Amazon won with its celebrity Alexa extravaganza.

It was a simple set up – Alexa has lost it’s voice and a host of famous vocal chords step in to save the day.

And according to USA Today’s AdMeter tool, it was a winning idea, with the ad pipping the NFL’s own Dirty Dancing remake to the top spot.

Among the celebrities featuring were the company’s own CEO Jeff Bezos, Anthony Hopkins, Rebel Wilson and Cardi B (us neither).

You can check it out here:

And here’s the runner up:

 

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