‘The Data Dilemma’ study found data to be a ‘valuable asset’ for 70 per cent of respondents, but the medium is not being fully exploited within their organisations. This corresponds to the fact that only 29 per cent believe they hold the appropriate skills to analyse data effectively – prompting 44 per cent to claim they are planning on investing in further training over the next two years.

Download a full copy of ‘The Data Dilemma’ here

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