Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events

3rd Row

Digital Marketing Solutions Summit

Secure your place at the Digital Marketing Solutions Summit

Claim your free ticket for the Digital Marketing Solutions Summit to ensure you meet the solution providers most suited to your company’s digital marketing needs.

It takes place on May 15th at the Hilton London, Canary Wharf, and is entirely free for you to attend.

But register your place now as we have limited availability for delegates.

As our VIP guest, you will be benefit from:

  • A personalised itinerary of face-to-face meetings with innovative suppliers who match your requirements and upcoming projects. No time wasted, no hard sell.
  • Access to educational and inspirational seminar sessions.
  • Networking opportunities with like-minded peers.
  • Full hospitality, including lunch and all refreshments.

To find out more, contact Camilla Watkiss on 01992 376727 or email

Alternatively, if you’re an industry supplier and would like to showcase your products and services at the event, contact Sam Walker on 01992 374 054 or email

Amazon wins Super Bowl with Alexa TV ad

The annual battle of the Super Bowl TV advertisements took place on Sunday, with the consensus being that Amazon won with its celebrity Alexa extravaganza.

It was a simple set up – Alexa has lost it’s voice and a host of famous vocal chords step in to save the day.

And according to USA Today’s AdMeter tool, it was a winning idea, with the ad pipping the NFL’s own Dirty Dancing remake to the top spot.

Among the celebrities featuring were the company’s own CEO Jeff Bezos, Anthony Hopkins, Rebel Wilson and Cardi B (us neither).

You can check it out here:

And here’s the runner up:


UK advertising spend to hit £22.1bn for 2017

UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth.

According to the latest Advertising Association/WARC Expenditure Report, the data underpins preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth.

Further findings indicate that total UK adspend over the first nine months of 2017 was 3.5% (£551m) higher than the previous year. The preliminary estimate for 2017 growth is 3.4% (to £22.1bn), an upgrade of 0.3 points since October’s forecast.

The projection for total market growth in 2018 is 2.8% (to £22.7bn).

Advertising Association Stephen Woodford said: “As we work through Brexit, we need to help Government make the best decisions to support our industry and, by extension, the wider UK economy as we target growth across the nations and regions and in an increasingly global marketplace.”

IPA Bellwether reports UK digital ad budgets rise

The Institute of Practitioners in Advertising’s (IPA) Bellwether reports marketeers have revised their budgets upwards in the first quarter of 2017, the highest level recorded in almost a decade.

Some 26.1 per cent of those companies polled remain positive about 2017/18 budgets, signalling growth for the coming year,  while 11.8 per cent of companies said that marketing budgets would increase during the first quarter of 2017.

32 per cent of those companies polled also reported improvement in the financial pipeline, compared to 19 per cent that predicted things would be worse during the quarter.

The IPA reported marketers on tighter budgets are seeing greater value from digital and positioning ad spend accordingly, mostly as a direct result of the unknown effects of Brexit negotiations and wider economic uncertainty.

However, despite a positive outlook for digital ad spends in 2017, the IPA predicts stagnation materialising in 2018, with marketers being advised by experts to proceed with caution.

Speaking about the report, the IPA’s director general Paul Bainsfair said: “The election result has thrown further uncertainty into an already volatile environment.

“It is inevitable that this has had a knock-on effect on UK. Specifically, for marketers this has meant a desire, where possible, to seek out more activation driven advertising. As evidenced strongly in this latest Bellwether Report, this has resulted in a further move towards advertising in the digital space.”