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Look who you’ll be joining at the Print & Digital Innovations Summit

Let’s get straight to it: the Print & Digital Innovations Summit is taking place this autumn and we’d love you to be there.

14 November 2019 – Hilton London Canary Wharf

I have a free VIP priority pass for you. This ticket will give you the opportunity to meet with suppliers based on your own unique requirements, attend a series of seminars and network with like-minded senior customer service professionals.

Your VIP pass also includes complimentary lunch and refreshments.

Unlock your priority pass here and join representatives from:

  • Ariix
  • Avon Cosmetics
  • Bankable
  • BizSpace
  • Bloom Brands Group
  • Bunzl Retail Suppliers
  • CAFOD
  • Costa Coffee
  • Direct Line Group
  • Domus Group
  • Envision Pharma Group
  • European Tourism Association
  • Fairtrade Foundation
  • Greenwood Campbell
  • G-Touring
  • Hafele
  • Harvey Nichols
  • Herbert Smith Freehills
  • Hotelplan
  • International Bar Association
  • Keystone Law
  • Live Holidays
  • LoopUp
  • M&G Investments
  • McLaren Construction
  • N Brown
  • NSAR
  • Ottobock Healthcare
  • Pizza Hut Delivery
  • Premier Holidays
  • Programmemaster
  • Regatta Great Outdoors
  • Royal Mail
  • STA Travel
  • The Hamleys Group
  • The Landmark London
  • Tokeny
  • Warner Bros
  • WorldFirst
  • Zurich

Confirm your VIP ticket here or visit www.printinnovationssummit.co.uk to find out more.

Poor marketing to blame for eCommerce business failures

The majority of eCommerce startups are set to fail within their first 120 days of operation, with marketing deficiencies among the most common causes, new research has revealed.

A survey of 1,253 owners of failed startups in the UK, carried out by Marketingsignals.com, revealed the top ten reasons why e-commerce start-up businesses are failing.

According to sources (including Forbes and Huff Post), 90% of e-commerce startup businesses end in failure within the first 120 days. The Marketingsignals research found that the two main reasons for failure are poor online marketing performance coupled with an overall lack of search engine visibility.

Of those companies who were surveyed, a staggering 37% said that their failure could be attributed to an inability to compete or deliver online marketing, with 35% saying a lack of online visibility was the main factor.

Further research found that the same proportion of respondents (35%) felt failure was down to them being too small to compete or there being no market for their products/services, whilst 32% reported that it was due to them running out of cash.

Completing the top five reasons for failure were price and costing issues, with 29% of failed startup owners claiming this was the reason why they folded.

When further quizzed on the reasons why their online startup business failed, 23% said that it was due to being outcompeted, whilst 19% blamed retail giants such as Amazon for dominating a large share of the consumer online retail market.

16% felt that their business collapsed due to their lack of customer service, whilst 14% felt it was due to the poor team they’d built around themselves.

Completing the top ten reasons why e-commerce startups fail was product mistiming, with 11% of startup owners claiming that the reason why their business failed was due to ‘right product, wrong time’.

Gareth Hoyle, managing director at Marketingsignals, said: “It’s clear to see that having an online presence and being visible on search engines is a key area e-commerce startups need to focus on to ensure they succeed.

“As nine in ten online startups fail within their first 120 days of businesses, it’s incredibly important that business owners put provisions firmly in place well before launching – this must include a bulletproof search visibility and online marketing strategy, as well as ensuring there is a market for their product offering.

“A targeted, strategic approach to digital marketing is vital to the success of any online business in this day and age, only more so for small businesses who are just starting out. Many tools can be used to increase their brand awareness and search visibility in their first few days and weeks, where consumer trust and loyalty hasn’t yet been established.”

The top ten reasons why e-commerce startups end in failure:

  1. Poor online marketing – 37%
  1. Lack of online search visibility – 35%
  1. Little to no market for their products or services – 35%
  1. Running out of cash – 32%
  1. Price and costing issues – 29%
  1. Got outcompeted – 23%
  1. Retail giants dominating a large share of the market – 19%
  1. Lack customer service – 16%
  1. Poor team around them – 14%
  1. Product mistiming – 11%

Image by StockSnap from Pixabay

Digital Signage & Interactive Solutions Summit – Join your peers!

We have a free VIP place reserved for you at the Digital Signage & Interactive Solutions Summit – Can you join 60 of your fellow professionals?

23 & 24 September 2019 – Radisson Blu Hotel, London Stansted

This unique event is entirely FREE for you to attend – simply reserve your place here.

• Source new innovative and budget-saving suppliers
• Learn from inspirational seminar sessions hosted by industry thought-leaders
• Network with like-minded senior professionals
• Enjoy complimentary overnight accommodation, plus all meals and refreshments
• Attend our networking dinner

RSVP now to avoid disappointment!

IPA Bellwether reports UK digital ad budgets rise

The Institute of Practitioners in Advertising’s (IPA) Bellwether reports marketeers have revised their budgets upwards in the first quarter of 2017, the highest level recorded in almost a decade.

Some 26.1 per cent of those companies polled remain positive about 2017/18 budgets, signalling growth for the coming year,  while 11.8 per cent of companies said that marketing budgets would increase during the first quarter of 2017.

32 per cent of those companies polled also reported improvement in the financial pipeline, compared to 19 per cent that predicted things would be worse during the quarter.

The IPA reported marketers on tighter budgets are seeing greater value from digital and positioning ad spend accordingly, mostly as a direct result of the unknown effects of Brexit negotiations and wider economic uncertainty.

However, despite a positive outlook for digital ad spends in 2017, the IPA predicts stagnation materialising in 2018, with marketers being advised by experts to proceed with caution.

Speaking about the report, the IPA’s director general Paul Bainsfair said: “The election result has thrown further uncertainty into an already volatile environment.

“It is inevitable that this has had a knock-on effect on UK. Specifically, for marketers this has meant a desire, where possible, to seek out more activation driven advertising. As evidenced strongly in this latest Bellwether Report, this has resulted in a further move towards advertising in the digital space.”