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Is your name on the Print & Digital Innovations Summit VIP guest list?

Add your name to the VIP guest list for the Print & Digital Innovations Summit – it’s entirely FREE for you to attend and takes place on November 22ndat the Hilton Canary Wharf.

Register your FREE place here to benefit from:-

  • Pre-arranged, one-to-one meetings with suppliers who match your individual requirements and projects
  • Access to seminar sessions hosted by industry thought-leaders
  • Complimentary lunch and refreshments
  • No hard sell guaranteed, just new business connections

Plus, you’ll have ample opportunity to network with peers, with our registered delegates including:

A Nelson & Co Alliance Healthcare Abel & Cole
Boden British American Tobacco Brora
BskyB Bunzl Retail Supplies Canada Life
Cancer Research UK Charles Tyrwhitt Christian Aid
Chartered Institute of Civil Engineering Surveyors Civil Society Media Commonwealth Secretariat
Corinthian Sports Covea Insurance Demco Europe
Direct Line Group Dootrix Dubarry
Esure Fitflop House of Commons
J Murphy & Sons John Lewis Jigsaw
Kingsley Hamilton Estates Magnuson Hotels Marie Curie
Megger Miller Insurance Services Not On The High Street
Pasquilll Peterborough City Council Santander
Swansea University Taylorwessing The Hut Group
The Lalit London The Wedding Shop Volkswagen

Would you like to join them? To activate your ticket, complete the REGISTRATION FORM HERE!

This is a day of introductory meetings, inspirational seminar sessions and opportunities to network with like-minded professionals throughout the event.

Plus all meals and refreshments are included in your complimentary invite.

Places are limited, so register now to secure your place and avoid disappointment.

Or for more information, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.

Complaints to the ICO ‘have doubled’ since GDPR came into force

Complaints to the Information Commissioner’s Office (ICO) about potential data breaches have more than doubled since the General Data Protection Regulation (GDPR) came into effect, according to law firm EMW.

There were 6,281 complaints between May 25 2018, when GDPR came into force, and 3 July 2018, a 160% rise from just 2,417 complaints over the same period in 2017.

EMW says that businesses should be concerned about the significant increase in complaints and the size of potential fines that can be levied under the new GDPR.

Under the new regulations the cap on each fine will be raised to £16.5 million (or 4% of worldwide turnover of the entity being fined) – 33 times more than the current maximum £500,000 fine.

Increasing numbers of individuals are making complaints over potential data breaches, including some more disgruntled consumers making several, repeated complaints. Greater media publicity and Government advertising means there is a heightened awareness of individuals’ new data rights under GDPR. There is now a greater public focus on the accountability of businesses of all sizes in handling personal data.

EMW says individuals are most likely to make complaints when their sensitive personal and financial data is at risk. The financial services sector received over 10% of all complaints (660), with businesses in the education and health sectors receiving a combined 1,112 complaints.

James Geary, EMW Principal for Commercial Contracts, said: “A huge increase in complaints is very worrying for many businesses, considering the scale of the fines that can now be imposed. There are some disgruntled consumers prepared to use the full extent of GDPR that will create a significant workload for businesses.”

“We have seen many businesses are currently struggling to manage the burden created by the GDPR, whether or not an incident even needs to be reported. The reality of implementation may have taken many businesses by surprise. For example, emails represent one of the biggest challenges for GDPR compliance as failing to respond promptly to subject access requests or right to be forgotten requests could result in a fine. The more data a business has, the harder it is to respond quickly and in the correct compliant manner.”

VIDEO: John Lewis paid Elton John £5m to be in its Christmas ad

When we see it, we’ll probably think it’s either another piece of creative/marketing genius from the Partnership, or a depressingly early opening salvo in this year’s retailer Christmas TV ad wars.

Either way, you’ll not be surprised to learn that Elton John’s cameo in the upcoming John Lewis Christmas 2018 TV ad cost at awful lot of money (fresh from the awful lot of money he was paid for a cameo in the recent Kingsmen sequel). £5 million pounds, in fact.

That’s half the ad’s reported £10 million budget. Ouch. To be fair though, he does provide the soundtrack.

And if that’s not enough, John Lewis last week dropped another high-budget ad in the form of a Bohemian Rhapsody-themed school play re-branding exercise (John Lewis becoming ‘John Lewis & Partners’ and Waitrose ‘Waitrose & Partners’).

You can watch the whole thing in its two and a half minute glory here:

Expressions digital glass printing solution unveiled

Owens-Illinois (O-I) has unveiled Expressions, a new solution for design agencies, packaging firms and food & beverage marketers looking to exploit digital glass printing techniques.

Expressions enables late-stage design, combining the benefits of glass with what it calls an agile, marketing-focused capability that facilitates brand engagement, consumer satisfaction and loyalty, as well as a mark premium value.

The digital glass printing solution enables brands to create highly personalised and customised packaging at flexible volume, industrial speeds, and affordable value, with what O-I claims is an unprecedented range of color and design possibilities, compared to traditional decoration solutions.

This, it says, means brands will quickly and nimbly be able to develop packaging to support short campaigns, such as seasonal promotions or limited/special editions to mark major events. In addition, Expressions is sustainable, using organic inks that don’t impact the recyclability of glass.

A premium version of the service, Expressions Relief, will offer brands the opportunity to use customised tactile digitally printed effects, such as embossing and coloured embossing.

Both Expressions services are planned to be commercially available by mid-2019 in Europe and shortly after in the US.

In 2014 O-I invested in a small-scale digital printing equipment to develop the foundations for the Expressions services and validate them with the market. To bring this new service to market at an industrial scale, O-I is making an initial investment in two direct2glass digital printing industrial lines, enabling contactless direct printing, through a Drop-on-Demand process, which only generates an ink drop when it is required for printing. The use of UV inks enables fast and reliable curing, while the CMYK model opens the door to the spectrum of Pantone hues.

Arnaud Aujouannet, Chief Sales and Marketing Officer of O-I, said: “O-I : EXPRESSIONS is a valuable step in our continuous commitment to be relevant and agile in meeting the needs of customers and consumers. This innovation is an exciting outcome of O-I’s strategic growth agenda and reflects our vision to emphasize high value segments by leveraging new technology and product innovation along with new attractive customized and flexible service offerings.”

Vitaliano Torno, President of O-I Europe, said: “Europe accounts for 24% of the global personalized packaging market and at the same time Europe is a core market for O-I, so it is fitting that the first step of our journey will take place here. We see the desire for individual retailers to provide unique promotions gaining momentum and brands are increasingly using personalised promotions to differentiate themselves. To execute these types of programs requires fast design and approval cycles with prompt execution. O-I : EXPRESSIONS makes all of this possible.”

Activate your free ticket to the Print & Digital Innovation Summit!

The Print & Digital Innovation Summit is tailored to your individual needs, taking place on November 22nd at the Hilton London Canary Wharf

The event will give you the opportunity to meet with innovative and budget-saving suppliers, based on your own individual requirements and areas of interest.

No time wasted, and no hard sell – to activate your ticket, complete the REGISTRATION FORM HERE!

This is a day of introductory meetings, inspirational seminar sessions and opportunities to network with like-minded professionals throughout the event.

Plus all meals and refreshments are included in your complimentary invite.

Places are limited, so register now to secure your place and avoid disappointment.

Or for more information, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.

Digital Signage & Interactive Solutions Summit: 3 weeks to go – last 4 FREE places!

There’s still time to grab your free ticket to the Digital Signage & Interactive Solutions Summit.

BUT we have just four places left, so act swiftly if you’d like to take advantage of this unique opportunity.

Register your free place here to enjoy these exclusive VIP benefits:

  • A bespoke itinerary of face-to-face meetings with innovative suppliers who match your requirements. No hard sell and no time wasted guaranteed
  • Access to a series of thought-provoking and educational seminar sessions
  • The opportunity to network with like-minded professionals who share your challenges
  • Free overnight accommodation
  • Complimentary meals and refreshments
  • An invitation to our gala dinner with entertainment

The Summit takes place on September 24th& 25that the Radisson Blu Hotel, London Stansed.

Don’t delay – ensure you claim one of these places today.

For more information about attending as a delegate, contact Fraser McClean on f.mcclean@forumevents.co.uk, or call 01992 376727.

Alternatively, to find out how to attend as a solution provider, contact Katie Bolden at k.bolden@forumevents.co.uk, or call 01992 374093.

Irish Government planning to monitor social media

Ireland’s Department of Employment Affairs and Social Protection has issued a controversial tender for firms that can supply it with social media monitoring services.

As reported by the Journal.ie, whoever wins the contract will monitor keywords on social media platforms and provide analysis in email updates or digests.

While it’s not clear exactly what will be monitored or how it will be reported, the initiative has raised concerns among privacy campaigners.

The Irish Council for Civil Liberties said it could have a “chilling effect” on freedom of expression, while Digital Rights Ireland questioned whether it was legal.

News of the social media monitoring plans actually emerged from a wider tender that the Irish Government put out that also required print and broadcast media monitoring.

It’s thought the contract will encompass up to 6,500 articles per month, split between 4,500 from print media and 2,000 from digital media.

Journal.ie says print media analysis will be provided in a digest each morning and digital media updates will be provided at regular intervals throughout the day.

The broadcast media service involves providing email updates showing the relevant coverage on all national, regional, and local radio and television stations across Ireland.

Revealed: What school leavers want from a marketing career

A-Level results are in – and research from CIM has found that the next generation of marketers prioritise job security over working for a cutting-edge brand, and retain a gloomy outlook about today’s job market

The survey of 500 young people aged 17-19, who have left school or college in the past six months, found that four in 10 (41%) are interested in a career in marketing.

Around a quarter (28%) felt the best way to embark on that career was by going to university, a fifth (21%) said a trainee marketing job, and 14% thought the best route was through a marketing qualification.

The research also found that young women are more likely (45%) to want to work in marketing than men (34%). Of those going to university, 38% said they would consider a job in marketing, compared to 44% of those not going to university.

The findings also suggest that the next generation of young people may have a different outlook to millennials who, according to previous research, put a job with meaning above one with high pay.

Rather than cutting-edge start-ups, or businesses focusing on delivering social good, respondents reported that their preferred employers are likely to be large, successful companies – job security and good pay are their top priorities.

The survey of future marketers found:

  • Established firms vs innovative start-ups: 64% would choose to work in a multinational (36%) or established British firm (28%). Only a small proportion would prefer to work in an innovative start-up (11%), a small business (12%), or a charity or social enterprise (6%).
  • High salary over social value: A high salary (44%) was viewed as more important than a career that helps people (33%).
    Successful business vs cutting edge: 60% said it was very or extremely important to work in a business that is successful, compared to 35% who said that it was important to work in a business at the ‘cutting edge’ of its industry, and the 28% who wanted to work for a prestigious brand.

Chris Daly, CEO of CIM said: “This research sends an important message to businesses and marketing departments looking to attract the next generation of talent. We shouldn’t be surprised, in the current economic climate, that young people are prioritising job security in big established firms.

“These young people have grown up during an extended economic downturn, so it may be that the stability and job security of large successful firms is what appeals to them most.”

When asked what they would be prepared to give up to secure their dream job, the benefit most respondents were prepared to sacrifice was a company car (48%). Meanwhile, only 39% said they would be prepared to work at the weekend, and only 29% would be willing to give up training.

The research also reveals that these next-gen marketers have a gloomy outlook about today’s job market.

Just half of school leavers (53%) feel optimistic about landing a job that they really want, while others believe difficulty achieving the right qualifications (34%), and difficulty developing the right skills (27%) will prevent them from finding their dream job. A third (29%) of school leavers feel pessimistic about their career prospects, with young people living in London (49%) revealed as the most pessimistic in the UK.

Students opting to go to University are more optimistic (60%) about their job options compared to those not going to University (47%). The research also shows a gender split, with women more pessimistic (32%) about their job prospects than men (21%).

“It’s worrying that so many young people feel pessimistic about the job market – and that in many cases, what they are most concerned about is having the right skills or qualifications to find a job they love,” Daly added.

“Across all professions, access to training should be a business requirement rather than a nice-to-have. Marketing is a good example of a sector that has clear training and progression opportunities, not only for those looking to enter the job market for the first time, but at every stage to help support learning and development.”

Print industry ‘yet to feel effects of Brexit’

Research from Close Brothers has revealed the supply chain concerns UK SMEs from multiple sectors have regarding Brexit, including the Print sector.

The asset finance specialist polled 900 businesses – while 56% say they have felt no impact on levels of business from the UK’s decision to leave the EU, a further 20% said it was too early to tell; only 24% had felt any kind of effect.

In the Print sector, Close Brothers says the results closely reflected those of the UK as a whole, which means it’s clear that the majority of Print businesses are yet to feel any real and tangible effect from Brexit.

In terms of spending decisions, more than three quarters (76%) of businesses have not delayed spending or investment decisions because of the EU Referendum.

Roger Aust, Managing Director of Close Brothers Asset Finance Print division, said: “Once again, Print businesses reflected exactly the national picture, but what is interesting to note is that 88% of smaller firms – those with a turnover of between £250k to £500k – were the least liable to allow the EU referendum stop them from pushing their business forward and investing.

“Close Brothers has a history of lending through all economic cycles, and experience tells us that these organisations aren’t sitting on large reserves of cash, meaning that in order to maintain business levels they typically don’t have a choice but to spend and invest to ensure a sustainable flow of cash.

“Firms don’t become unviable overnight; we see it as our responsibility to do what we can to ensure our customers, who are in the main SMEs, remain in business and can build towards a profitable future.

“One alternative to consider is restructuring your business finances to make any rise in costs easier to deal with. A great way to do this is through asset finance, which is where our team of experts at Close Brothers Asset Finance can help.

“Print is a significant player in the UK economy but there are ways to mitigate the risks and still have a productive and successful business.”

Confirm your reservation at the Print and Digital Innovations Summit

There is a place with your name on it at the upcoming Print and Digital Innovations Summit – confirm your attendance today!

Click here to Register.

The top five areas covered at the summit:

– Brochure Printing
– Digital Print – Colour
– Banners and Posters
– Creative Design
– Direct Mail Print

This unique event takes place at the Hilton Hotel, Canary Wharf on November 22nd, 2018.

Or for more information, call Emily Gallagher on 01992 374084 or email e.gallagher@forumevents.co.uk.

To attend as a supplier, call Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

For more information, visit www.printinnovationssummit.co.uk.