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Analytics

Emarsys and Persado team up for campaign automation

Persado and Emarsys customers are now be able to generate, test and serve their marketing campaigns in minutes using a combined platform that the partners claim takes a fraction of the time of a traditional setup.

Through the joint API, Emarsys campaign results will flow back into Persado, giving clients access to quantitative and qualitative analysis on the variables that impact performance.

Happy Socks used the system last year for its Black Friday campaign, which is being held up as a the poster boy of the collaboration.

“This integration is incredibly exciting because both Persado’s and Emarsys’ technologies are critical for driving success. Emarsys gives us freedom to easily setup and test campaigns, and Persado helps us empower our messages by generating the perfect language to improve our content’s performance and relevancy,” said Marc Verschueren, Director of Online Marketing and Sales at Happy Socks. “Coming out of our recent Black Friday campaign, we saw an average open rate uplift of 21 percent, and an average click-through-rate uplift of 37 percent. These technologies helped us stand out by taking more risks and thinking outside the box, all without worrying about missing the mark.”

“Today’s CMOs are bombarded with solutions claiming to drive ROI, so identifying the technologies and offerings that provide real value has become increasingly difficult. Marketing teams need products that intelligently achieve results and close the gap between goals and outcomes,” said Assaf Baciu, Co-Founder & SVP of Product and Engineering, Persado. “Through this partnership, we are uniting our strengths in automation, AI-powered predictive insights and analysis to add mathematical certainty to the development of creative while eliminating burden. We are thrilled to work together to give marketers the confidence they deserve.”

“We know that poor attempts to tailor communications will turn customers off. Marketers therefore rely on smart technology to automate and personalize communications across channels, at scale and often in real-time,” said Dave Littlechild, Global Head of Partnerships & Alliances at Emarsys. “This partnership helps us bridge the technology adoption gap that stands between a marketer and his or her ability to profitably driving more revenue. We are excited and look forward to the future as partners.”

The integration of Persado within Emarsys is available to clients now.

Do you provide Web Analytics services? We want to hear from you!

Each month on Digital Marketing Briefing we’ll be shining the spotlight on different parts of the print and marketing sectors – and in August we’ll be focussing on Web Analytics solutions.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Web Analytics and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Lisa Carter on lisa.carter@mimrammedia.com.

Here are the areas we’ll be covering, month by month:

August – Web Analytics

September – Conversion Rate Optimisation

October – Lead Generation & Tracking

November – Brochure Printing

December – Creative & Design

For more information on any of the above topics, contact Lisa Carter on lisa.carter@mimrammedia.com.

Survey demonstrates the qualities of high-performing marketers…

Autopilot has revealed that high-performing marketers are surpassing their peers when it comes to customer journey marketing, with some generating revenue growth by as much as 122 per cent.

Consisting of 505 marketer responses, the email marketing firm’s ‘2016 State of Customer Journey Marketing‘ report found high-performing marketers generate revenue 58 per cent faster than their colleagues; acquire 23 per cent more leads; are twice as happy with their performance; and win a higher number of customers.

Brand awareness was pinpointed as a ‘main measure of marketing success’ (29 per cent), closely followed by customer satisfaction (22 per cent), and, for B2B marketers in particular, 43 per cent claim investing in brand assets is a ‘top priority’.

The report states: “All marketers are prioritising brand awareness, converting leads to sales and generating new leads. But high performers are investing in customer events and marketing, referral and satisfaction programs, and analytics and attribution, rather than in online ads, to get there.”

High-performers affirm the top three investment areas are: customer events and marketing (35 per cent), loyalty referral programmes (29 per cent) and analytics and attribution (19 per cent).

  

Download Autopilot’s research here