• Print Services: 2018 buying trends revealed

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    Print Machine

    Digital Print (Colour), Brochure Printing and Banners & Posters top the list of solutions the UK’s leading print marketing professionals are sourcing in 2018.

    The findings have been revealed following the Print & Digital Innovations Summit, which took place in November.

    Delegates who attended the event were asked which areas they needed to invest in during 2018 and beyond.

    A sizeable 70% are looking to invest in Digital Print (Colour) services, with 65% sourcing Brochure Printing solutions and 60% looking for Banner & Poster printing.

    Just behind were Creative & Design Services (55%) and Digital Print (Large Format) at 52%. Direct Mail services remain in high demand, with 50% of delegates expressing their interest.

    “It’s probably no surprise that Digital, Brochure and Banner printing top the list of areas our delegates were most interested in,” said Print & Digital Innovations Summit Event Manager Sam Walker. “But the full table provides a valuable insight into trends within the print sector.”

    % of delegates at the Print & Digital Innovations Summit sourcing certain products & solutions (Top 10):

    Digital Print – Colour – 70%
    Brochure Printing – 65%
    Banners & Posters – 60%
    Creative & Design – 55%
    Digital Print – Large Format – 52%
    Direct Mail Print – 50%
    Print on Demand – 45%
    Exterior & Interior Signage – 43%
    Interactive Marketing Campaigns – 37%
    Packaging & Labels – 35%

    For more information about the next Print & Digital Innovations Summit, which takes place on November 22nd 2018, click here.


    Stuart O'Brien

    All stories by: Stuart O'Brien