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animation

Brands increasingly turn to animation as COVID restrictions challenge filming production

By Something Big

Over the last few years, video has played an ever-increasing role in communications strategies. At the beginning of 2020, 92% of marketers, who use video, said it was an important part of their strategy, up from 78% in 2015*. And this isn’t just marketers opinion, according to industry leader, Hubspot, video content and product videos increase purchases by 144%.

But COVID ground production to a near-halt, with ever-changing rules, winter on the horizon and more areas of the country moving into higher restrictions, that challenge continues.

During lockdowns we have seen plenty of home video-style camera footage which has enabled brands to get their message out, but is this really the best way to position your brand going forward?

Historically, animation has been a hugely underestimated tool in marketing. Marketers can be more comfortable with traditional formats like interviews and live footage, but in the current climate, more brands are starting to consider an array of animated content formats.

Produced well, animation can be an incredibly powerful tool to tell your story or simplify a complex narrative with engaging graphics and works particularly well in social channels where 85% of video’s are now watched on silent.

Animation starts with a blank canvas and no limit to the graphics that can be brought into a story making anything possible. With a variety of formats to fit different budgets, from simple explainer videos to high production value animations fit for TV and online advertising, it really is the most versatile of marketing tools.

If you’ve only dipped your toe in the animation waters or have stuck to more traditional formats, we’re here to help and happy to guide you through the process end-to-end. Let us help you tell your story.

See our animation showreel and get in touch by clicking here.

* https://blog.hubspot.com/marketing/state-of-video-marketing-new-data