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Land Rover

Guinness, Kit-Kat and Jaguar Land Rover – Quirky brand facts you never knew

It’s easy to get carried away with our stereotypes and assume we know which countries love specific products.

We would rightfully expect sales of Yorkshire Tea to be high in the UK and Volkswagen to be the leading car manufacturer in Germany.

However, there are many global shopping trends that come as quite the surprise. Because many companies have grown to the status of global brands, their popularity has surged around every corner of the world.

What’s more, your favourite brands such as Kit-Kat sometimes completely alter their products to appeal to a whole new country of potential consumers. 

Read on to learn some little-known facts about the strange successes and unexpected alterations of some famous companies…  

Nearly 40% of Guinness is consumed somewhere in Africa

Despite the association we have between Guinness and Ireland, the drink’s homeland is surprisingly not its biggest consumer. In fact, Guinness is more popular in Nigeria which is the beverage’s second largest market. Most people associate this popular drink with cozy Irish pubs or rowdy St. Patrick’s Day celebrations. This all seems completely at odds with its hype in so many African countries.

A potential cause for this anomaly is that Africa is actually home to three of the world’s five Guinness breweries, with Guinness-loving-Nigeria taking pride in one of them. This explains the love of the drink over the African continent but, despite this, the UK still retains the top spot for Guinness consumption (with Ireland coming in a disappointing third place) 

Japan has over 80 different flavors of Kit-Kat

One brand that has gained a massive following overseas is Nestle’s Kit-Kat. Over in Japan, this tasty chocolate bar is adored and hugely popular. In fact, Japan is so obsessed with this snack that they currently sell it in over 80 different flavours! You’re familiar with the Kit-Kat chunky, dark chocolate and white chocolate, right? But have you ever tried flavours such as soybean, Earl Gray tea, Camembert cheese, baked potato and cucumber? I thought not! 

Some of these flavour options definitely sound more appealing than others, how many would you dare to try?

China is the new biggest market for Jaguar Land Rover

British brands like Land Rover are constantly growing their customer reach. Despite these cars perhaps being most associated with rural England, China has recently become one of their new biggest markets and their demand in Asia is every growing. 

One possible reason for this is that many Land Rover models such as the Land Rover Discovery Sport and the Range Rover Evoque have been manufactured in China since the early 2000s. This increasing rate of manufacture has been reflected in the growing Chinese market.  

India is the country that drinks the most whiskey 

What do you associate most with whiskey? Perhaps you think of remote Scottish distilleries or the famous Edinburgh whiskey tours. Scotland is definitely the country that you’d assume loved this drink the most, but they have been pipped at the post by a surprising rival: India. 

Since 2015, studies have told us that India consumes nearly a half of the world’s supply of whiskey. To put it another way, that’s almost 1,600,000,000 liters of whiskey each year! 

Of course, India’s vast population gives it a certain edge in this competition. When it comes instead to whiskey consumption per capita, France takes home the trophy. On average, the French are known to drink more than two liters per person per year.

Mexico is the biggest consumer of Coke 

Although Coca-Cola is a brand that embodies everything American, the USA is astonishingly not actually its biggest market. To find the biggest consumers of Coca-Cola you have to look a bit further south, down to Mexico. 

The Mexican market for Coke products is immense, with the impressive consumption of 728 per capita! This massively outweighs even America who are the runners up at 402. No other country even comes close to these Coca-Cola fanatics. Of course, this is including all coke products rather than just their iconic eponymous beverage. When a company makes over 3,500 beverages, then it’s bound to up its number of consumers.

From drinks, to chocolate, to car brands, global businesses are making colossal waves in unexpected places. It is also clear that some brands are going the extra mile to mix-up their products to suit these new audiences, in weird and wonderful ways!

Image by engin akyurt from Pixabay

UK’s love for cars tops social media posts

A report by social media analytics platform, Netbase, has revealed the UK’s love of luxury car brands.

The Brand Love List report looks at the brands consumers express the most love for in social media posts, with Jaguar, Land Rover, BMW 3 Series and Porsche 911 just some of the models that consumers are crazy about, with BMW, Audi and Porsche all featuring in the report’s top 10.

This is the second year that the report has been run. In the UK, Apple held onto the top spot, but showed that Google, in second place, was narrowing the gap which last year was 400,000, now down to 130,000 along with a lot of positive sentiment for Google Classroom. The remainder of the top five was unchanged with Lego in third with an abundance of shared excitement for themed Lego such as Lego Batman, Tesco in fourth with popular campaign hashtags including #triedforless and #bagsofhelp while BMW was ranked fifth.

The European Top Five brands differed only slightly from the UK with BMW taking fourth spot and consumer goods brand Adidas coming in at fifth place. The automotive sector once again proved popular with customers expressing much love, particularly in relation to the Porsche 911. While consumer goods brands including Gucci, Adidas, Lego and Christian Dior S.A. accounted for nearly 45% of the top loved brands, they only represented 21% of the mentions. Conversely, technology which was dominated by Apple and Google but also included SAP, Siemens and Dyson, represented 10% of the conversation they also represented over 55% of mentions.

While there’s much love for consumer goods brands, they still don’t even come close to the volume of technology conversation across Europe.

The data was gathered using NetBase’s social media analytics platform to surface the strongest, most positive consumer emotions towards brands from 2.4 million English language posts of earned mentions. Earned mentions mean those posts that were not posted by the brand itself, inclusive of Twitter, Facebook, Instagram, Tumblr and millions of other sources during the one-year period April 2016 to April 2017. It then identified the 25 UK brands that get the most love.

The European report used the same sources across the same period from 6.5 million English language posts of earned mentions in 50+ European countries and identified a list of the 50 most loved brands.

Commenting on the UK report Paige Leidig, Chief Marketing Officer, NetBase said: “What’s interesting about automotive is that brands represent 25% of the list but account for only 13% of the conversation suggesting that there is an opportunity for them to spread the love and engage more influencers in conversation.

“The dominance of technology in social conversation is no surprise but the fact that Apple and Google are so far out in front indicates that they have now become an everyday part of the English language.”

www.netbase.com