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RadiumOne scoops top spot in 2016 IPA Online Media Owner survey…

RadiumOne has taken the lead position in the Institute of Practitioners in Advertising‘s (IPA) 2016 Online Media Owner survey, with 88 per cent of respondents either agreeing or strongly agreeing that their overall experience dealing with the company is of a good standard.

Leading the ‘Grand Prix’ category regarding agencies’ overall experience of dealing with media owners, the data-driven marketing agency is one of the seven companies to achieve a score of 80 per cent or more alongside Captify, Collective, Dennis Publishing, Inskin Media, Quantcast and Unruly. 

RadiumOne also achieved scores in excess of 90 per cent in the ‘Understanding of Own Products’ and ‘Ease of Contact’ categories; and 80 per cent across ‘Agency/ Owner Partnership’, ‘Overall Experience’, ‘Dispute Resolution’ and ‘Understanding of Client Strategies/ Objectives’. 

Nigel Gwilliam, consultant head of Media and Emerging Technology at IPA, said: “The purpose of this survey is to highlight to our agencies which online media owners are providing the best levels of service. Having swept the board at this year’s Media Owner Awards and in this autumn survey, it is clear that RadiumOne are the exemplars in this space.”

In addition, Spotify has taken leadership of ‘Online Pure Plays’ with a score of 75.7 per cent and Dennis Publishing with a score of 81.5 per cent leading ‘Crossover Media’.

Download the full survey here

‘Dark Social’ most popular in sharing publishing and marketing content…

A study from the San Francisco-based digital advertising company, RadiumOne, has revealed that 80 per cent of UK mobile clickbacks evolve via ‘Dark Social’ channels, such as Facebook Messenger and WhatsApp, compared to 23 per cent of content being shared via public social networks such as Twitter and Facebook.

The company analysed the actions of 940 million global users – pinpointing the UK’s social content sharing activity – who shared content from sources where RadiumOne’s sharing software is utilised.

European managing director at RadiumOne, Rupert Staines, said: “Dark Social is a big piece of the sharing universe. This interest and intent data source is particularly powerful when it comes to mobile, where the majority of interacting with shared content is occurring. The opportunity for brands is to track, gather and activate these valuable signals to connect their owned and earned media investments with paid media effectiveness.”

RadiumOne’s worldwide figures found that ‘Dark Social’ content sharing is also popular outside the UK, with 84 per cent of all sharing is happening through this medium.