Marketers and creatives use Asset Bank to manage digital assets, which can include anything from photographs and imagery to logos, music and video. They use Shutterstock to search, license and download digital media content from third parties. Prior to the integration, all content from Shutterstock had to be entered manually into Asset Bank and tagged individually.

Licensed Shutterstock content is now automatically synchronised within Asset Bank. This not only eliminates the need for images to be uploaded manually, but also tags the content with metadata including the asset description, keywords and categories, making it fully searchable within Asset Bank.

The partners say the integration will save creative teams a significant amount of time when transferring stock images and other content to their own systems. 

Paul Seymour, Head of Asset Bank, said: “We’re always looking for ways to make Asset Bank more useful and effortless for our customers. Integrating with the Shutterstock platform is a natural step along that journey as customers now have immediate access to their licensed content, placing it directly into the hands of the people who use it day to day.”

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The company says the service offers a cost-efficient solution to licensing unlimited high-quality tracks, priced at $149 per month.

Additionally, to meet the needs of short-form content projects, Shutterstock Music now offers shorter tracks for all license plans.

Shutterstock asserts that creating content for digital and social media channels requires tighter budgets, shorter timelines, and attention-grabbing messaging. As such, shorts, or shortened versions of a song (15, 30, and 60 seconds in length), and loops, a segment of a longer song that repeats indefinitely, are now available with every license purchased at no additional cost, enabling users to save time on edits after purchase.

With over 11,000 tracks, the Shutterstock Music library includes music curated by professional musicians. The platform offers filtering tools that allow users to search by genre, mood, popularity, among others, with playlists of popular genres and regions. All Shutterstock music tracks are royalty-free and the standard license covers web-based and business usage, including conference presentations and trade-show booths.

“Today’s creatives are often working across multiple channels to create content for various projects and audiences. We launched the music subscription to make their lives much easier,” said Christopher Cosentino, VP of Product at Shutterstock. “Whether creating a social video, a conference presentation or a podcast, our new unlimited licensing option empowers creators to license music as their needs arise and frees them to focus on the creative vision rather than worrying about budget.”

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