Ofcom warns of a ‘growing disconnect’ as older viewers and minority groups feel they aren’t getting their own fair share of TV time, and when they do they’re often portrayed in a negative manner.

Discussing the issue, chief executive Sharon White said: “The information we have is shocking. There is some woeful progress, especially for senior women, disabled people, and people from a black, Asian and minority ethnic background.”

White added that while 51% of the UK’s general population is female, just 39% of senior roles at the broadcasters are held by women.

Channel 5 owner Verizon has promised to offer 20 diverse young marketers full time employment through its fellowship employment programme, AdFellows. Participants in AdFellows will rotate into positions at Verizon, as well agencies including ZenithOptimedia, Rauxa and McCann Worldwide.

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