Alexander Handcock, Senior Director, Global Marketing, Selligent Marketing Cloud (Supp)
“The Power of Relevance: How AI is Driving Effective Personalization at Scale”
Gain insights into the critical role that AI plays in helping marketers scale personalization to meet the increasing demands of today’s consumers.
- Discover how to treat consumers as individuals, not
segments or buckets (audience) - Find out how innovative brands are meeting
consumers where they want to be met (channel) - Harness the power of AI to show consumers you
have what they are looking for at the right time
(offer)
Sam Brookes, Business Director, Seen Connects
“The Power of Influencer Marketing”
It’s not a badging exercise and it’s not about choosing influencers based purely on follower numbers. It’s about developing real relationships between brands and influencers and creating authentic content that drives genuine consumer connections.
- Why should you consider influencers
- Trusting your investment
- Measuring what you’ve created
- What does the future hold
- Case studies of when it works
Christina Brennan, UK Mobile Lead at Google
“Mobile Web Excellence: Delivering Engaging and Delightful Customer Experiences”
Join a Google expert to learn how you can create an excellent customer experience through your mobile web strategy and ensure that your digital experiences function efficiently on mobile devices.
- The customer expectation in today’s mobile-first world
- How to institutionally prioritize the customer experience in your business
- Designing for the future of great experiences for consumers