Digital Marketing Briefing provides news and analysis
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BORN OUT OF THE SUCCESS OF OUR EXISTING AND EVER-GROWING EVENTS PORTFOLIO, DIGITAL MARKETING BRIEFING DELIVERS THE LATEST INDUSTRY NEWS, RECRUITMENT OPPORTUNITIES AND EVENT INFORMATION DIRECTLY TO YOUR INBOX AND BROWSER.
ANALYTICS MONTH: What are the website metrics that matter in 2025?
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For years, bounce rate was a go-to metric for understanding user engagement.…

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Why M&S’s viral dessert sandwich highlights the value of crisis comms in restoring consumer trust
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UK retail has been under fire this year, with numerous major cyberattacks…

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Why the traditional agency model has to change
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By Deema Tamimi, VP of Marketing, Creatopy Advertising has always evolved with…

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ANALYTICS MONTH: Privacy-first analytics and adapting to a cookie-less world
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With the gradual phase-out of third-party cookies and the tightening grip of…

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CRO, Personalisation and SEO are the most in-demand e-commerce solutions in 2025
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Our exclusive research has revealed the solutions the UK’s leading e-commerce professionals…

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Marketers feel supported by tools, but in highest percentile when it comes to switching jobs
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More than a third (36%) of people in the UK are currently…

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Time is running out to register for July’s eCommerce Forum
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On Thursday 10th July at the Hilton Canary Wharf, we’re bringing together…

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Survey indicates personalised marketing may not always be the best approach
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Stat of the day: Personalised marketing generates negative experiences for 53% of…

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BRAND MONITORING MONTH: How to match the best solutions with your organisational needs
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In a digital landscape where brand perception can shift in real-time, brand…

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July 2025 is Website Analytics Month on Digital Marketing Briefing – Here’s how to get involved
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Each month on Digital Marketing Briefing we’re shining the spotlight on different…

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AI-generated content is everywhere – but does it resonate with consumers?
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In a recent survey nearly half (46%) of Instagram and Pinterest users,…

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BRAND MONITORING MONTH: How brands are using monitoring tools to combat misinformation and deepfakes
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In an era of increasingly sophisticated artificial intelligence, brands are under growing…

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