Digital Marketing Briefing provides news and analysis
from the worlds of marketing and print solutions
BORN OUT OF THE SUCCESS OF OUR EXISTING AND EVER-GROWING EVENTS PORTFOLIO, DIGITAL MARKETING BRIEFING DELIVERS THE LATEST INDUSTRY NEWS, RECRUITMENT OPPORTUNITIES AND EVENT INFORMATION DIRECTLY TO YOUR INBOX AND BROWSER.
Global tech spending predicted to surpass $4.8 trillion in 2023
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Global tech spending will reach more than $4.8 trillion in 2023 as…

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Immersive virtual reality tech has vast potential in marketing – but a dark side too…
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As an immersive technology, virtual reality (VR) has vast marketing potential to…

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Do you specialise in Creative & Design? We want to hear from you!
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Each month on Digital Marketing Briefing we’re shining the spotlight on different parts…

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Marketers use just 42% of their ‘martech stack’ capabilities
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Marketers report utilising just 42% of the breadth of capabilities available in…

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68% of UK marketers are embracing hybrid working
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More than two thirds (68%) of UK marketers are embracing a hybrid…

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Marketing analytics are only influencing 53% of decisions
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Marketing analytics are responsible for influencing just over half (53%) of marketing…

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Do you specialise in Brochure Printing? We want to hear from you!
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Each month on Digital Marketing Briefing we’re shining the spotlight on different parts…

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Getting sentimental: Why printed football programmes still matter
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With a growing number of iconic football teams switching to digital football…

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ICO hits Halfords with fine for unwanted marketing emails
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The Information Commissioner’s Office (ICO) has fined Halfords Limited £30,000 for sending…

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Economy will make digital planning difficult to navigate in 2023
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Business leaders who plan for “business as usual” modest spending increases in…

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Conversational AI will reduce contact centre agent staff costs by $80bn in 2026
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Conversational artificial intelligence (AI) deployments within contact centres will reduce agent staff…

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