Digital Marketing Briefing provides news and analysis
from the worlds of marketing and print solutions
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Marketing budgets have plummeted, says Gartner
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Marketing budgets have fallen to their lowest recorded level, dropping to 6.4%…

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ASA publishes latest study into restricted ads in children’s media
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The Advertising Standards Authority (ASA) has published the findings from its fourth…

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Demand versus Brand – the dangers of fragmented marketing
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Marketing excellence is a prerequisite to 21st century business success. But while…

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Reconnect at October’s Digital Customer Engagement Summit
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The next Digital Customer Engagement Summit takes place in London on October 13th –…

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Do you specialise in Conversion Rate Optimisation? We want to hear from you!
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Each month on Digital Marketing Briefing we’re shining the spotlight on different parts…

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Digital brand interaction on the rise due to pandemic
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Over half (55%) of UK adults will interact with brands more through…

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Email Marketing
5 insights into email marketing from 2020
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By Michael Trapani, Senior Director of Product Marketing, Acoustic Benchmarking an unexpected year, like…

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Marketing directors ‘bullish’ about post-COVID outlook
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The UK’s top 50 chief marketing officers are bullish about the growth of their…

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Digital Customer Engagement Summit: Find your keys to success this October
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This October’s Digital Customer Engagement Summit Summit is still going ahead as planned and we…

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Digital Customer Engagement Summit: Register today!
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As a professional within the customer engagement sector, we’d like to invite…

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IAB welcomes ‘opportunities’ from third-party cookie phase-out
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The IAB has welcomed Google’s reaction to the Competition and Markets Authority’s…

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Three Psychological Pitfalls Marketers Should Avoid In 2021
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By Norman Guadagno, CMO, Acoustic A year in quarantine has changed consumer…

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