Digital Marketing Briefing provides news and analysis
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Best global brand awarded to Apple for fourth consecutive year…
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Despite attracting some questionable headlines of late, the ‘Best Global Brands’ report…

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LinkedIn joins ASOS and John Lewis for marcomms campaign…
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The world’s largest online professional network, LinkedIn, has joined forces with retail…

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UK marketers lacking in essential skills, new research claims…
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A recent industry test developed by the Digital Marketing Institute has discovered…

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Industry Spotlight, Apple iOS 10: What do brands need to know?
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Product marketing manager for Urban Airship Engage, Diana Laboy-Rush looks at the…

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Privacy concerns hindering Allo’s chance of messaging success?
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Although reports have suggested that Google’s newly launched messaging service, Allo, is…

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Are Brits over-critical of online advertising?
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A recent study published by the digital marketing software provider, Adobe, has…

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