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Stuart O'Brien

Digital Marketing Solutions Summit

Discover the key to business growth at the Digital Marketing Solutions Summit
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Register today for the digital marketing industry event of the year, taking place on May 15th at the Hilton Canary Wharf.

It’s entirely free for you to attend – as our VIP guest, you will be benefit from:

• A personalised itinerary of face-to-face meetings with innovative suppliers who match your requirements and upcoming projects. No time wasted, no hard sell.

• Access to educational and inspirational seminar sessions.

• Networking opportunities with like-minded peers.

• Full hospitality, including lunch and all refreshments.

But don’t just take our word for it. This is what some of our 2017 delegates had to say about the event…

“Very useful; we will definitely be reviewing opportunities for new relationships and appointments.”
30 Euston Square

“Very informative event. I enjoyed the seminars and had some successful meetings with potential suppliers.”
Caribbean Tourism Organisation

“Fantastic event! Great variety of agencies and perfect set-up to get the most out of the day!”
Clasado Biosciences

“Great day, very insightful & made some good contacts.”
Hammerson

“It was a good way to meet lots of service providers in one place – like speed dating for marketing services.”
Smart Currency

The Digital Marketing Solutions Summit is entirely FREE to attend. Simply click here to register.

Or contact Camilla Watkiss on 01992 376 727 / c.watkiss@forumevents.co.uk for more information.

Alternatively, if you’re an industry supplier and would like to showcase your products and services at the event, contact Sam Walker on 01992 374 054 or email s.walker@forumevents.co.uk.

Content Management

RECOMMENDED: Do you provide Content Management solutions? We want to hear from you!
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Each month on Digital Marketing Briefing we’ll be shining the spotlight on different parts of the print and marketing sectors, starting in February with Content Management.

It’s all part of our new ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Content Management solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Lisa Carter on lisa.carter@mimrammedia.com.

Here are the areas we’ll be covering, month by month:

February – Content Management

March – Digital Signage

April – Email Marketing

May – Digital Printing

June – Social Media

July – Brand Monitoring

August – Web Analytics

September – Conversion Rate Optimisation

October – Lead Generation & Tracking

November – Brochure Printing

December – Creative & Design

For more information on any of the above topics, contact Lisa Carter on lisa.carter@mimrammedia.com.

Ikea urges pregnant mother to urinate on its ad
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Swedish furniture retailer Ikea has hit on a novel idea to promote its new range of cribs – by asking pregnant women to urinate on its print ad to claim the prize.

Devised by Swedish ad agency Åkestam Holst in conjunction with chemical manufacturer Mercene Labs, the magazine advertisement contains technology included in pregnancy tests, changing colour when urine is applied, and giving confirmation if the reader is pregnant.

Discussing the unique promotion, a spokesperson at the agency said: “In order to make the interactive functions of this ad work in reality, we had to make several technical advancements.

“The pregnancy test strip was used as a starting point, which relies on antibodies that bind to the pregnancy hormone hCG, resulting in a color change. For scaling up of this technique and adopting it to the physical format of a printed ad, Mercene Labs has used their experience in development of surface active materials for microfluidics and medical diagnostics.”

Government offers print firms advice on Carillion liquidation
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The Government has offered advice to suppliers and creditors affected by Carillion’s liquidation last week.

The troubled UK facilities management and construction giant owed almost £1.3bn to banks and the end finally came on January 15th with a winding up order, with the court appointing the Official Receiver as the liquidator.

The company held just £29m in cash when it collapsed.

Carillion, based in Wolverhampton, employs around 20,000 people across the UK and over 40,000 globally.

Printing industry firms will be among thousands of suppliers affected by the collapse of the company, including well-known companies such as Birmingham-based Hollywood Monster.

Speaking on social media, chairman of Hollywood Monster, Tim Andrews said: “Not a great day so far! Carillion going bump. £250k a year client for HM and I’ve got £10k of shares. At least the sun is shining… oh it’s not sunny either.”

Advice on the Government website www.gov.uk for customers, suppliers and sub-contractors is to call usual operational points of contact for the Carillion Group, or visit the website www.pwc.co.uk/carrilion.

The site also recommends that you register as a creditor in the liquidation if you haven’t been paid for goods or services you’ve supplied to the company, and/or you have paid these companies for goods or services that you haven’t received.

Self-employed contractors and agency workers providing services to Carillion are not entitled to redundancy payments.

Discussing the announcement, Carillion’s chairman, Philip Green, said: “This is a very sad day for Carillion, for our colleagues, suppliers and customers that we have been proud to serve over many years. Over recent months huge efforts have been made to restructure Carillion to deliver its sustainable future.

“In recent days, however, we have been unable to secure the funding to support our business plan and it is therefore with the deepest regret that we have arrived at this decision.”

Resource Print Solutions acquires Tebays
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Leeds-based print and marketing services company has acquired Tebays for an undisclosed sum, with the assistance of a funding package from Barclays.

Resource will absorb both the print division and events division along with all other print-reflated services, with the company saying the event management service will bolster its creative portfolio.

Discussing the acquisition, Resource managing director Phil Thompson said: “We’re delighted to welcome the team at Tebays into the Resource group and we’re looking forward to aligning our operations to deliver great value and enhanced services for our clients.

“Both businesses have complementing services incorporating specific areas of expertise. The combined synergies will benefit both our respective client bases and workforces, whilst creating a fantastic foundation to support the future growth of the group.”

The new deal is now expected to rake Resource’s combined turnover to over £10m.

Xaar and Seiko ink new deal
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Cambridgeshire-based industrial inkjet printhead manufacturer Xaar has announced a deal with Seiko Instruments that will involve a £20 million cash payment to Xaar over the next six months.

Japanese headquartered Seiko Instruments Inc (SII) will upgrade its existing licensing arrangement along with replacing future royalty obligations for JPY2.98 billion, equating to around £20 million at current exchange rates, paid in two tranches by the end of the first half of financial year June 2018.

Seiko supplies inkjet systems for an array of uses including the textiles, ceramics and building markets, along with wide-format graphics, coding and marking. The company was established in 1937 and has been a long-term Xaar client.

Shares in Xaar were up 1.7% at 386.50p mid-December.

Digital Marketing Solutions Summit

Register today for the Digital Marketing Solutions Summit
By:
0

The digital marketing industry event of the year takes place on May 15th at the Hilton Canary Wharf.

It’s entirely free for you to attend – as our VIP guest, you will be benefit from:

• A personalised itinerary of face-to-face meetings with innovative suppliers who match your requirements and upcoming projects. No time wasted, no hard sell.

• Access to educational and inspirational seminar sessions.

• Networking opportunities with like-minded peers.

• Full hospitality, including lunch and all refreshments.

But don’t just take our word for it. This is what some of our 2017 delegates had to say about the event…

“Very useful; we will definitely be reviewing opportunities for new relationships and appointments.”
30 Euston Square

“Very informative event. I enjoyed the seminars and had some successful meetings with potential suppliers.”
Caribbean Tourism Organisation

“Fantastic event! Great variety of agencies and perfect set-up to get the most out of the day!”
Clasado Biosciences

“Great day, very insightful & made some good contacts.”
Hammerson

“It was a good way to meet lots of service providers in one place – like speed dating for marketing services.”
Smart Currency

The Digital Marketing Solutions Summit is entirely FREE to attend. Simply click here to register.

Or contact Camilla Watkiss on 01992 376 727 / c.watkiss@forumevents.co.uk for more information.

Alternatively, if you’re an industry supplier and would like to showcase your products and services at the event, contact Sam Walker on 01992 374 054 or email s.walker@forumevents.co.uk.

Print & Digital Innovations Summit

Introducing the Digital Signage & Interactive Solutions Summit
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Digital Signage, combined with the complete interactive customer experience, is a vital tool in maximising brand awareness potential and driving sales.

Which is why we’ve launched the Digital Signage & Interactive Solutions Summit.

More and more UK businesses have recognised the influence that digital signage has on customer decision making, leading many to adopt digital advertising as a solution for reaching wider audiences, faster and more effectively.

Running alongside the meetings will be workshops, round tables discussions, delegate & supplier case histories and presentations covering ground breaking technologies, plus ample networking opportunities over lunch and refreshment breaks.

For delegates your complimentary place includes:

  • Personalised itinerary of face-to-face meetings
  • Free seminars
  • Complimentary lunch and refreshments
  • Unparalleled networking opportunities
  • A relaxed businesslike environment
  • Luxury hotel venue
  • An event where you are in charge
  • A professional, time saving way to find product, service and solution providers
  • A ‘no hassle, no hard sell’ environment
  • Only 60 places available

This Summit offers you an efficient and stress-free way to see what’s new in the industry and make profitable connections and partnerships.

For more information on how to attend as either a delegate or industry supplier, contact Gill Woods at g.woods@forumevents.co.uk, or call 01992 374052.

500 European C-suites reveal their thoughts on branded content
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500 European c-suites had their say about branded content in the most extensive research study of its kind released in 2017, revealing an unexpected set of results.

Content marketing specialist Raconteur undertook a recent survey of over 500 European c-suites, with the results as follows:

  • It’s boring, repetitive and predictable! (71%)
  • It’s often too sales-driven and not credible (51%)
  • Bad design (UX and look & feel) kills engagement (57%)
  • Brands are missing a trick by shying away from long-form (65%)

This might sound like bad news for brands, but it’s not all doom and gloom. The report reveals that c-suites are in fact hungry for content – and many will actively research new sources themselves in the quest for the right kind. If brands manage to make a good impression, they will have won a valuable and trusted relationship.

The report provides a more in-depth picture than similar research in the same area. It corroborates many of the results from smaller studies by Forbes/ Deloitte, Grist and EUI when it comes to the appetite for thought leadership. However, the report also nuances and builds on the factors that produce successful content, especially in the area of design, which is the number one factor for engagement, according to Raconteur’s survey.

The findings are reinforced with commentary from leading industry experts and brands, such as Jason Miller, Global content marketing leader at LinkedIn, Jeremy Waite, Evangelist at IBM, Tom Goodwin, Head of Innovation at Zenith and Mark Schaefer, Adjunct Marketing Professor at Rutgers University.

In an age where there is over 211 million pieces of content produced every minute and ad-blocker use is rocketing, the report highlights the importance of investing in understanding your audience in order to cut through the noise. Brands who pick up this research are already closer to producing more meaningful and impactful content.

Which Xmas TV ad was the most ‘emotional’?
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There are a few traditions we have all become accustomed to in the lead up to Christmas, from Black Friday to the Coca-Cola truck, but the one that generates the most debate in marketing circles now is the Christmas TV ads.

We all have our opinions on the ad we find the funniest, most emotional, most Christmassy, but who REALLY made the best Christmas commercial last year?

Leading Conversion Optimisation agency Endless Gain specialises in using biometrics and psychology to understand human emotions and behaviour, and has apparently discovered the answer.

Garret Cunningham, Chief Operations Officer at Endless Gain said: “We focus on understanding consumers’ emotions when they engage with our customers’ websites. By understanding their emotions, we can then optimise them, reducing negativity and helping our clients be sure the experience consumers have when visiting their website is positive.

“With the ability to measure an individual’s emotional response to stimulus, such as websites, images and videos we thought it would be fun to turn this to the Christmas TV ads and stretch our analytical muscles to see what we can uncover.

For the study, Endless Gain chose six ajor retailers (Asda, Aldi, Argos, John Lewis, Marks and Spencer and very.co.uk) and analysed which ad created the greatest emotional response from the UK public – whether that reaction was positive or negative – and how that influenced their brand recall and preference.

Results covered:

  • Who created the most engaging ad
  • Was this driven by positive or negative emotions
  • Which ad made us feel good for the longest
  • Who failed to ignite the hearts of the audience
  • Who achieved peak joy

Analysis found that Aldi had the most engaging advert, 30% of the ad’s length the audience registered a significant change in emotions. M&S had the second highest level of emotional arousal (22%), followed by Asda with less than  15%. Regarding memorable ads, Aldi, Asda John Lewis and M&S all rated highly, while Argos and Very failed to make an impression.

The full report can be accessed below.

Who made the best Christmas TV advert this year? Biometrics has the answer…