The video intelligence platform for businesses, Vidyard, has introduced its new ‘Engage’ tool that claims to ‘extend the power’ of video beyond marketing to sales, support, customer success and other teams across an organisation.
Primarily targeted to B2B marketers, the tool allows a follow up email video sent via Gmail or Outlook email to reach a potential customer; the same methodology as attaching a PDF or Word document file. Therefore, the tool will then notify the sender of what content was viewed; how long it was viewed and which parts were skipped or replayed.
Co-founder and CEO of Vidyard, Michael Litt, said: “Video is the most effective way to connect with modern B2B buyers, and it can also offer incredible insight into the interests and intent of each individual viewer.”
He continued: “Despite its success as a strategic marketing tool, video remains an untapped resource for helping sales reps close more deals or building better relationships with existing clients. We’re addressing this head-on by making it simple for customer-facing teams to share key video assets from right inside their inbox and use viewer engagement data to better understand their audience.”
Read more about Vidyard’s product offering here