• Covid-19 – click here for the latest updates from Forum Events & Media Group Ltd

Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events

3rd Row

British TV Presenters ‘Earning up to £15K Per Instagram Post’

Holly Willoughby, Ant & Dec and Stacey Solomon lead a list of the leading Instagram earners working on UK TV, with fees topping out at nearly £15,000 per post.

The insight comes after GamblingDeals.com identified the top British TV presenters by researching the biggest and trending UK TV shows, with only British TV presenters who present and/or reside in the UK chosen. They then used Influencer Marketing Hub’s Sponsored Post Money Calculator to calculate the maximum potential earnings of each account per sponsored post.

In first place is Holly Willoughby, with the potential to earn £14,174.16 per sponsored post on Instagram. As one of daytime TV’s best-dressed presenters, her sense of style and kind-natured approach apparently sits well with 6.9 million Instagram fans and could help to earn her a little extra on top of her handsome salary.

Britain’s well-loved Geordie duo Ant & Dec claim second place. As the faces of I’m a Celebrity Get me Out of Here!, Britain’s Got Talent and more, the entertainers could rake in up to £8,507.73 per post on Instagram.

Once famous from The X-Factor but now a staple in daytime TV, cheery Stacey Solomon claims third place. Her uplifting Instagram posts with partner in crime Joe Swash and their newborn could earn her a hefty £7,850.15 if they were sponsored.

In fourth place is adventurer-turned-TV-presenter Bear Grylls with the earning potential of £7,652.26 per post, followed by radio and TV broadcaster Fearne Cotton in fifth – with a new podcast to plug and a focus on mental wellbeing, positive engagements with her fans could earn her an impressive £6,643.56 extra per collaboration.

Completing the top ten earners on Instagram are:

  • Phillip Schofield – up to £6,568.87 per post
  • Jeremy Clarkson – up to £6,274.73 per post
  • Rochelle Humes – up to £4,264.26 per post
  • Mark Wright – up to £3,634.40 per post
  • Emma Willis – up to £3,572.03 per post

All earnings are estimates only. Data was calculated on 30/10/20 and accurate as of then.

The top 20 earning TV presenters

TV presenterInstagram (@)Number of Instagram followersEstimated potential earnings per post (£)
1Holly Willoughbyhollywilloughby6.9m14,174.16
2Ant & Decantanddec4.1m8,507.73
3Stacey Solomonstaceysolomon3.8m7,850.15
4Bear Gryllsbeargrylls3.7m7,652.26
5Fearne Cottonfearnecotton3.2m6,643.56
6Phillip Schofieldschofe3.2m6,568.87
7Jeremy Clarksonjeremyclarkson13m6,274.73
8Rochelle Humesrochellehumes2m4,264.26
9Mark Wrightwrighty_1.7m3,634.40
10Emma Willisemmawillisofficial1.7m3,572.03
11Paddy McGuinnessmcguinness.paddy1.7m3,554.32
12Joe Swashrealjoeswashy1.6m3,449.60
13Katie Piperkatiepiper_983,0003,009.16
14Ruth Langsfordruthlangsford969,0002,968.35
15Rylan Clark-Nealrylan1.4m2,929.85
16Kate Garrawaykategarraway952,0002,918.30
17Stacey Dooleysjdooley918,0002,811.27
18Nick Grimshawnicholasgrimshaw1.3m2,799.72
19Piers Morganpiersmorgan1.2m2,620.31
20Davina McCalldavinamccall1.2m2,544.85

Brands increasingly turn to animation as COVID restrictions challenge filming production

By Something Big

Over the last few years, video has played an ever-increasing role in communications strategies. At the beginning of 2020, 92% of marketers, who use video, said it was an important part of their strategy, up from 78% in 2015*. And this isn’t just marketers opinion, according to industry leader, Hubspot, video content and product videos increase purchases by 144%.

But COVID ground production to a near-halt, with ever-changing rules, winter on the horizon and more areas of the country moving into higher restrictions, that challenge continues.

During lockdowns we have seen plenty of home video-style camera footage which has enabled brands to get their message out, but is this really the best way to position your brand going forward?

Historically, animation has been a hugely underestimated tool in marketing. Marketers can be more comfortable with traditional formats like interviews and live footage, but in the current climate, more brands are starting to consider an array of animated content formats.

Produced well, animation can be an incredibly powerful tool to tell your story or simplify a complex narrative with engaging graphics and works particularly well in social channels where 85% of video’s are now watched on silent.

Animation starts with a blank canvas and no limit to the graphics that can be brought into a story making anything possible. With a variety of formats to fit different budgets, from simple explainer videos to high production value animations fit for TV and online advertising, it really is the most versatile of marketing tools.

If you’ve only dipped your toe in the animation waters or have stuck to more traditional formats, we’re here to help and happy to guide you through the process end-to-end. Let us help you tell your story.

See our animation showreel and get in touch by clicking here.

* https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

Attend the Digital Marketing Solutions Summit as a live or virtual attendee

This unique Summit is hybrid, which allows you to attend either in-person at the live event or via our virtual platform – whichever suits you the best!

Your place is entirely complimentary and includes;

  • A personalised itinerary of relaxed 1-2-1 meetings with budget-saving suppliers who match your needs for upcoming projects
  • Access to a live insightful seminar session led by an industry thought leader
  • A wealth of pre-recorded webinars
  • Lunch and refreshments throughout
  • Networking with fellow industry professionals

Your attendance is entirely flexible – you can attend for a half or full day – fitting your requests around your diary.

Digital Marketing Solutions Summit

13th May 2021 – Hilton London Canary Wharf

Secure your virtual OR live event pass HERE

Or if you have any questions, contact us.

IPA Bellwether reports UK digital ad budgets rise

The Institute of Practitioners in Advertising’s (IPA) Bellwether reports marketeers have revised their budgets upwards in the first quarter of 2017, the highest level recorded in almost a decade.

Some 26.1 per cent of those companies polled remain positive about 2017/18 budgets, signalling growth for the coming year,  while 11.8 per cent of companies said that marketing budgets would increase during the first quarter of 2017.

32 per cent of those companies polled also reported improvement in the financial pipeline, compared to 19 per cent that predicted things would be worse during the quarter.

The IPA reported marketers on tighter budgets are seeing greater value from digital and positioning ad spend accordingly, mostly as a direct result of the unknown effects of Brexit negotiations and wider economic uncertainty.

However, despite a positive outlook for digital ad spends in 2017, the IPA predicts stagnation materialising in 2018, with marketers being advised by experts to proceed with caution.

Speaking about the report, the IPA’s director general Paul Bainsfair said: “The election result has thrown further uncertainty into an already volatile environment.

“It is inevitable that this has had a knock-on effect on UK. Specifically, for marketers this has meant a desire, where possible, to seek out more activation driven advertising. As evidenced strongly in this latest Bellwether Report, this has resulted in a further move towards advertising in the digital space.”