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3rd Row

If you specialise in Brand Monitoring solutions we want to hear from you!

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in June we’ll be focussing on Brand Monitoring solutions.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Brand Monitoring and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Kerry Naumburger on k.naumburger@forumevents.co.uk.

June 2024 – Brand Monitoring
July 2024 – Web Analytic
Aug 2024 – Conversion Rate Optimisation
Sept 2024 – Digital Signage
Oct 2024 – Brochure Printing
Nov 2024 – Creative & Design
Dec 2024 – Online Strategy
Jan 2025 – Content Management
Feb 2025 – Lead Generation & Tracking
Mar 2025 – Email Marketing
April 2025 – Digital Printing
May 2024 – Social Media

Photo by Alexander Shatov on Unsplash

How to promote your online event

Corporate events are crucial for expanding your customer base and fortifying customer loyalty. Whether it’s a virtual webinar, an internal briefing, or a festive gathering, maximising the visibility of your events is paramount.

Understanding how you can promote your online events is the key to garnering more positive attention and increasing your audience reach.

Here are some tips on how to promote your online event…

  1. Implement SEO

Ensure you implement SEO (Search Engine Optimisation) when promoting your online event. Implementing SEO enhances its discoverability on search engines, driving increased traffic and participation.

By optimising event titles, descriptions, and keywords, you improve the likelihood of your event appearing prominently in relevant search results. The heightened visibility attracts a larger audience, boosting event attendance and engagement.

  1. Send Out Email Campaigns

Email campaigns are a critical tool for promoting online events, offering a direct and personalised approach to engage potential attendees. To ensure a successful email campaign, segment your audience based on interests and demographics for targeted messaging. Compelling subject lines are essential to capture attention and convey the value and urgency of attending the event.

Create engaging email content highlighting the event’s key benefits and speakers to entice participation. Integrate mobile optimisation to ensure seamless viewing across devices, maximising accessibility.

Personalise the email by addressing recipients by name and customising content based on past interactions, fostering a sense of connection. Finally, implement a follow-up strategy with reminder emails, updates, or post-event resources to maintain engagement and drive attendance.

  1. Create an Event Brochure

Utilise an event brochure when promoting an online event. The brochure should provide comprehensive information in an interactive format. It will serve as a centralised platform for detailing event agendas, key speakers, and registration links.

When creating an event brochure,  Integrate dynamic multimedia elements on your brochure to captivate audiences, foster excitement, and drive anticipation. Ensure the brochure is easily accessible online for easy sharing across various digital channels, amplifying reach and visibility.

  1. Build a Good Website

A well-built website is crucial for promoting an online event. It is where attendees can refer for information about the event and includes a link to register. The website will serve as a professional and credible platform to showcase event details and speakers, instilling confidence in potential attendees.

With intuitive navigation and responsive design, it ensures a seamless user experience across devices, encouraging them to register. Additionally, it facilitates SEO optimisation and integration with other promotional channels, maximising visibility and attracting a wider audience.

  1. Use Social Media

Social media is one of the most effective tools for promoting an online event due to its unparalleled reach and engagement potential. Platforms like Facebook, Twitter, LinkedIn, and Instagram enable direct interaction with target audiences, facilitating the dissemination of event details, updates, and engaging content.

Leveraging social media enhances visibility, encourages audience participation through likes, shares, and comments, and fosters community-building around the event. Additionally, it allows for targeted advertising and influencer collaborations, amplifying promotional efforts and driving registration and attendance.

SOCIAL MEDIA MANAGEMENT: Top tools for every marketer’s toolkit

There are a plethora of social media management tools are available, designed to streamline workflows, boost engagement, and unlock valuable insights. Let’s explore some of the most popular choices amongst marketing professionals…

The Big Three:

  • Hootsuite: A veteran in the social media management space, Hootsuite offers a comprehensive suite of tools for scheduling posts across various platforms, managing multiple accounts, and monitoring brand mentions. Its strength lies in its user-friendly interface and robust analytics features.

  • Buffer: Known for its user-friendly approach and focus on scheduling and publishing content, Buffer is a favourite amongst smaller marketing teams and social media beginners. It excels in content queueing and offers browser extensions for seamless content sharing from various platforms.

  • Sprout Social: A well-rounded platform catering to larger marketing teams, Sprout Social boasts powerful social listening capabilities alongside scheduling and analytics tools. It shines in its ability to manage customer relationships through social media channels, fostering better brand-customer interaction.

Rising Stars:

  • Later: A social media management tool specifically designed for visual content, Later prioritizes scheduling posts for Instagram, Pinterest, and TikTok. Its visual calendar and drag-and-drop functionality make it ideal for creating a cohesive visual social media presence.

  • SocialPilot: Known for its affordability and ease of use, SocialPilot offers scheduling, analytics, and basic social listening features across various platforms. It’s a valuable option for startups or solopreneurs looking for a cost-effective social media management solution.

  • Sendible: A feature-rich platform catering to large agencies and enterprises, Sendible offers advanced social listening capabilities, team collaboration tools, and in-depth reporting. Its strength lies in its ability to manage a vast number of social media accounts and complex workflows.

Choosing the Right Tool

The ideal social media management tool depends on your specific needs and budget. Consider these factors when making your choice:

  • Team size and needs: Larger teams might benefit from advanced collaboration features like those offered by Sprout Social or Sendible.
  • Focus and budget: Visual content creators might find Later particularly useful, while budget-conscious teams might prefer SocialPilot.
  • Platforms you manage: Ensure the tool integrates with the social media platforms you use most frequently.

Beyond the Tools

Remember, social media management tools are powerful allies, but they’re not a silver bullet. Building a successful social media strategy requires:

  • High-quality content: Captivating content remains key to engaging your audience.
  • Social listening and audience engagement: Understanding your audience and responding to their comments and messages is crucial.
  • Data analysis and strategy adaptation: Regularly analyse your social media data and adapt your strategy to optimise performance.

Social media management tools empower marketing professionals to navigate the complexities of social media marketing more effectively. By leveraging these tools, marketers can streamline workflows, gain valuable data insights, and ultimately achieve greater engagement with their target audience. Remember, the most effective social media strategy is a collaborative effort, combining the power of technology with creativity, audience understanding, and a commitment to building relationships. So, choose your social media management tool wisely, focus on creating engaging content, and watch your brand thrive in the ever-evolving social media landscape.

Are you looking for Social Media Management solutions for your organisation? The Digital Marketing Solutions Summit can help!

IPA Bellwether reports UK digital ad budgets rise

The Institute of Practitioners in Advertising’s (IPA) Bellwether reports marketeers have revised their budgets upwards in the first quarter of 2017, the highest level recorded in almost a decade.

Some 26.1 per cent of those companies polled remain positive about 2017/18 budgets, signalling growth for the coming year,  while 11.8 per cent of companies said that marketing budgets would increase during the first quarter of 2017.

32 per cent of those companies polled also reported improvement in the financial pipeline, compared to 19 per cent that predicted things would be worse during the quarter.

The IPA reported marketers on tighter budgets are seeing greater value from digital and positioning ad spend accordingly, mostly as a direct result of the unknown effects of Brexit negotiations and wider economic uncertainty.

However, despite a positive outlook for digital ad spends in 2017, the IPA predicts stagnation materialising in 2018, with marketers being advised by experts to proceed with caution.

Speaking about the report, the IPA’s director general Paul Bainsfair said: “The election result has thrown further uncertainty into an already volatile environment.

“It is inevitable that this has had a knock-on effect on UK. Specifically, for marketers this has meant a desire, where possible, to seek out more activation driven advertising. As evidenced strongly in this latest Bellwether Report, this has resulted in a further move towards advertising in the digital space.”