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Join us at the Print & Digital Innovations Summit – in person or virtually!

Did you know your complimentary guest pass allows you to attend the hybrid Print & Digital Innovations Summit either virtually or via our LIVE event?

Your place includes access to live seminar sessions and relaxed 1-2-1 meetings with innovative and budget-saving suppliers.

12th November – Hilton London Canary Wharf 

Plus, if you attend our live event, you can enjoy free lunch and refreshments throughout.

Don’t miss out on a great opportunity for you to gather business contacts for future use – Click here to secure your place

Or if you have any questions then please do not hesitate to contact us.

Customer Engagement Tops 2020 marketing buying trends

Customer Engagement and Social Media top the list of services the UK’s leading marketing professionals are sourcing in 2020.

The findings have been revealed by the Digital Marketing Solutions Summit and are based on delegate requirements at this summer’s recent event.

Delegates registering to attend were asked which areas they needed to invest in during 2020 and beyond.

A significant 73% are looking to invest in Customer Engagement, followed by Social Media and Marketing Strategy (both 70%).

Just behind were Lead Generation & Traffic (63%) and Email Marketing (60%).

% of delegates at the Digital Marketing Solutions Summit sourcing certain products & solutions (Top 10):

Customer Engagement 73%
Social Media 70%
Strategy 70%
Lead Generation & Tracking 63%
Email Marketing 60%
Content Management 57%
Conversion Rate Optimisation 57%
CRM 53%
Online Marketing Campaigns 53%
Online Advertising 47%

To find out more about the Digital Marketing Solutions Summit, visit https://digitalmarketingsolutionssummit.co.uk.

We’ve got you covered at the Print & Digital Innovations Summit

Have you secured your place at the upcoming Print & Digital Innovations Summit? It’s taking place on November 12th and you can attend in person or remotely!

Your attendance is entirely free and will give you access to a range of benefits including; access to budget-saving and innovative solution providers, current industry seminar sessions, networking with peers, lunch and refreshments throughout.

12th November – Hilton London Canary Wharf – RSVP here to secure your place.

Or if you have any questions then please do not hesitate to contact us – Live event and virtual attendance options are available.

IPA Bellwether reports UK digital ad budgets rise

The Institute of Practitioners in Advertising’s (IPA) Bellwether reports marketeers have revised their budgets upwards in the first quarter of 2017, the highest level recorded in almost a decade.

Some 26.1 per cent of those companies polled remain positive about 2017/18 budgets, signalling growth for the coming year,  while 11.8 per cent of companies said that marketing budgets would increase during the first quarter of 2017.

32 per cent of those companies polled also reported improvement in the financial pipeline, compared to 19 per cent that predicted things would be worse during the quarter.

The IPA reported marketers on tighter budgets are seeing greater value from digital and positioning ad spend accordingly, mostly as a direct result of the unknown effects of Brexit negotiations and wider economic uncertainty.

However, despite a positive outlook for digital ad spends in 2017, the IPA predicts stagnation materialising in 2018, with marketers being advised by experts to proceed with caution.

Speaking about the report, the IPA’s director general Paul Bainsfair said: “The election result has thrown further uncertainty into an already volatile environment.

“It is inevitable that this has had a knock-on effect on UK. Specifically, for marketers this has meant a desire, where possible, to seek out more activation driven advertising. As evidenced strongly in this latest Bellwether Report, this has resulted in a further move towards advertising in the digital space.”