Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events Digital Marketing Solutions Summit | Forum Events

All

WEBINAR REWIND: Personalization – Get heard above the noise in a digital space
By:
0

Last week Webeo hosted a webinar during which participants learned the secrets of enhanced digital strategy and innovative personalization software to ensure you keep your sales pipeline full – if you missed this essential session you can re-watch it again now.

In light of the current climate, business leaders globally are making significant changes to the day-to-day running of their organizations. The events industry is in hiatus, face to face meetings are not possible and your prospective customers are likely to be spending time in quieter offices with fewer colleagues around, or even working from home.

Webeo is passionate about personalization and knows that with the right strategy and tech, you’ll skyrocket your marketing measurables.  And, in turn, reap the rewards — whether that’s better engagement, increased conversions, higher retention-rate, or enhanced customer acquisition.

The webinar, ‘Personalization: Get heard above the digital noise’ was presented by Webeo’s Charlotte Everson, Social Influence and Rich Media Marketing Manager, Charlotte who shared actionable insights on the following 

  • Remote working: what does it mean for B2B organizations?
  • Cutting through the noise with relevant content
  • Why your B2B website is your most valuable asset
  • Your digital personalization strategy
  • How personalization can support your business in a remote working world

Watch again by clicking here

How is image recognition software transforming the customer experience?
By:
0

Across the world, the image recognition market is expected to reach $38.9 billion by 2021. Clearly, this technology is growing in use and demand — but why? 

Many industries differ with regard to how they use new tech products, and the same applies to image recognition software. From improving the customer experience to streamlining operational procedures, Precision Printing — a specialist personalised wallpaper — explores how the software works and why it could enhance business…

What is image recognition technology?

Essentially, this technology is designed to retrieve, process, examine, and interpret pictures, photos and high-dimensional data. It takes this from the ‘real world’ and produces useful information in multiple formats. This could be anything from uploading a photo of a group of friends to Facebook that automatically tags each person to their accounts, to taking a digital fingerprint scan in order to determine a person’s identity. 

Partly because 80% of the content online is visual, image recognition technology is rapidly growing and is becoming more and more adept at mimicking human vision and understanding. 

How is it transforming customer engagement and business processes? 

Generally, image recognition software is benefitting industries across the board. Many companies now have a digital presence, whether on social media or via an online store. A major advantage of this technology is that it can offer real-time insights into consumer behaviour — but not only your consumers. Visual analytics will allow you to monitor the consumer behaviour of your competitors, which will allow you to address their concerns within your own campaigns and potentially attract them to your brand instead.

Keeping an eye on your online competitors is essential — but tricky. With image recognition software, you can now find similar content to what your brand is putting out on social media and track down social mentions of your company — no more manual, time-consuming searches. Not only will this help you monitor the competition in your industry, but it will also allow you to be more responsive to marketing opportunities that would otherwise have been missed and pick up on trends that may be flying under the radar. 

Many brands are opting to launch apps — not a surprise considering that it’s predicted that global gross app revenue will hit $102 billion by 2020. Clearly, there is money to be made and customers to be won with apps, but how does image recognition assist? This technology can help brands boost engagement levels with their consumers, letting them extend beyond the standard boundaries of online and offline and making the app more immersive. As a result, promotional material and discount offers should be able to pack a greater punch and potentially offer a greater ROI. 

How image recognition affects individual industries 

This technology offers opportunities for all brands and sector — but which in particular are already seeing benefits? 

Fashion

Image recognition promises to play a major role in the fashion industry. Firstly, a consumer, when leafing through a magazine, can use image recognition software on their mobile devices to scan a product they’re interested in and land straight onto its product page or relevant online marketing content, which could increase the chances of a conversion. Similarly, consumers can upload images of clothes they like and shop online for similar or complementary products — streamlining the shopping experience. 

From a brand perspective, image recognition makes picking up on trends much easier and quicker — due to the rapid evolution of trends in this sector, this could prove invaluable. 

Automotive 

The automotive industry is also benefitting from image recognition technology. Self-driving vehicles are an emerging market and they’re being developed with the assistance of image recognition. To ensure that self-driving cars are safe, they need to be able to detect hazards immediately and make informed decisions regarding their next action to avoid causalities. That’s where image recognition comes in. With this technology, self-drive car sensors will be able to spot dangers on the road in the same way as a human motorist does, reacting in a way that should avoid crashes and accidents. 

Although we’re still a while away from having motorways full of self-driving vehicles, image recognition is certainly already playing a part in the automotive industry and will help some brands in the sector capitalise on a trend that may be huge in the future. 

Healthcare 

Image recognition software is also a useful tool for healthcare professionals. The technology is currently being used to help process the huge numbers of medical images that need verifying and checking in the sector. As a result, doctors can diagnose conditions and diseases at faster rates and with great accuracy, meaning less stress for the patient and easing the pressure on the doctor when it comes to arranging the best course of action.   

Image recognition is a growing technology that looks set to benefit companies on many levels. Are you clued up on how it can help your business in 2018? 

Sources: 

https://mobgen.com/image-recognition-can-beneficial-company/

https://www.upwork.com/hiring/data/how-image-recognition-works/

https://www.itproportal.com/features/a-guide-to-ai-image-recognition/

Image by Gerd Altmann from Pixabay 

Learn from these great speakers at the Digital Marketing Solutions Summit
By:
0

Alongside your bespoke 1-2-1 meetings and networking, the Digital Marketing Solution Summit will also allow you to enjoy access to a host of seminar sessions, to ensure you don’t miss out on the latest tips and challenges from leading industry experts.

Lunch and refreshments are also included with your pass to the Digital Marketing Solutions Summit – click here to RSVP.

Among the confirmed speakers and sessions are:-

“Grow like a badass unicorn – how to unleash your potential like a start-up”

Each of us has the potential to grow as fast and big as $1billion unicorn start-ups. All we need is personal development so that we can know and be our best possible selves… 

Presented by: Alice ter Haar, Personal Development Evangelist II Senior Manager, EU Marketing, Deliveroo II Alice ter Haar Consults

“AI: revitalising and automating email marketing”

Demonstrating how AI enhances the customer journey through email and how the data enables modern day marketer to make the right decision faster.

Presented by: Andy Letting, Head of Digital, GLH.

“The Connected Consumer”

Hear the results of a new global index report where 5,000 consumers from around the world talk about their behaviour and the tech trends that influence their brand interactions.

Presented by: Tim Stone, Global Head of Revenue Marketing, Selligent Marketing Cloud

“Putting the ‘So What?” in content marketing today”

Every successful online campaign has content at the heart of it, but why does it work for some and fail for the vast majority? Today we focus on creating relevant content in 2020

Presented by: Andrew Davis, Keynote Speaker & Trainer in Social Media & Content Marketing, Talk Dygital

This Summit will go ahead either as a live or virtual event – click here to RSVP.

Free Google Shopping Ads: How Ecommerce Brands Can Maximise This Opportunity
By:
0

By Geoff Roy, SEO Director at Leapfrog Internet Marketing

In a surprise move, Google have made Google Shopping Ads free in the US from the end of April 2020. And this should be in the UK by the end of the year, probably before the build up to Black Friday and Christmas.

So if you’re a marketer with an ecommerce website, what does this mean for you? And what further action do you need to take to leverage on this opportunity?

Paid Product Listing Ads

If you are running paid Product Listing Ads (PLAs), you’re 95% ready for this already. You’ve already set up your product feed via the Google Merchant Center. Just double check you’ve opted in to the “Surfaces across Google” program. So when Google flick the switch in the UK, your free PLAs will run alongside your current paid PLAs.

Mixture of Paid and Free in Google Shopping

There’s plenty of speculation how this will play out and display in the Google Shopping area. It’s likely paid PLAs will feature above free PLAs. Free PLAs may only be visible higher up for less competitive and or particularly niche product searches. And how the free vs paid listings display will dictate what strategies to then apply.

How to Plan for FrEE Google Shopping Ads

So what can you do now to make sure you will be one of the first to have free listings in Google Shopping?

  1. Make All Products Available – make sure all of your product range is accessible in Google Merchant Center. You may have tuned your inventory for PLAs to those that give the best Return on Ad Spend (ROAS), and deindexed the rest of your stock. Don’t undo this fine tuning, but just make sure all of your products are there – it’s the more niche and less searched for that might really fly more with free ads.
  2. Fine Tune – revisit your less popular and niche products and optimise them properly for longer tail keyword searches. Think size, colour, brand, and product category used in various combinations. e.g. size 16 white Gorsenia briefs – potential customers search in weird and wonderful ways ! In the past, it may not have been worth it as they didn’t feature in Google Shopping; that’s no longer the case.
  3. Prepare for the Unexpected – no one knows how this new hybrid shopping space of free and paid PLAs will play out. But once it does, keep an eye on what is getting listed, learn from that, and apply to other products you feel could get visibility as a free product ad.

If you’re scratching your head wondering why the heck Google is doing this, check out our article Are They Mad? 3 Reasons Why Google Has Changed to Free Google Shopping Ads. Hint: Amazon might be the biggest reason !

WEBINAR REWIND: Motivation Hacks for B2B Success While Working Remotely
By:
0

If you missed last week’s Lead Forensics webinar about WFH motivation hacks, you can now watch the whole presentation again at your leisure.

In the fifteen minute session, you’ll discover:

  • The power of automation
  • Why communication matters
  • How to chose incentives that motivate everyone
  • How to align your teams from home
  • About your tech stack: CRM, website tracking and more
  • 5 quick-fire tips for boosting productivity, motivation and morale

Click here to watch the webinar in full

Every day, 98% of the businesses visiting your website leave without contacting your team. Wouldn’t it be great if you knew who they were, what pages they visited, and could gain access to contact details of key decision-makers from those visiting businesses.

Lead Forensics software helps more than 10,000 businesses across the globe to generate new business leads, convert existing sales pipeline and unconverted enquiries, win-back lapsed customers and support your existing customers like never before.

Its real-time alerts and in-depth analytics help unlock your website’s potential and keep you one step ahead of your competitors.

Click here for a free, no obligation trial.

Plugging a £12 billion Coronavirus Revenue Gap: Optimising Sales through harmonisation of on and offline media
By:
0

According to econsultancy, the UK retail industry could see a loss of approximately £12bn in 2020, due to the coronavirus pandemic. Prior to COVID-19, a Go Inspire Group study showed that retailers already missed out on approximately £18bn in revenue every year, through online basket abandonment. 

The research breaks down the opportunity for possible revenue across 13 key retail verticals and identified:

  • how bridging the offline and online worlds presents a huge opportunity for recouping ‘lost’ revenue
  • that combining digitally printed direct mail that is personalised and reflects the online experience, with email abandoned basket reactivation campaigns, more than doubled conversions +(113%).
  • the best time to send physical, mail reminders was within a week of the customer abandoning their basket.
  • how the technology to combine many, small, daily volumes into one, high-volume mailing is allowing retailers to quickly send a handful of letters each day, so they reach the customer promptly, but at an affordable cost. 

You can download the research in full here or check out Go Inspire’s blog for more tips and advice on converting more abandoned baskets. 

INDUSTRY SPOTLIGHT: New Perspective Digital Print & Creative
By:
0

As a digital print business with global clients our aim before Covid-19, now and certainly after, is two-fold. Firstly, prioritising the well-being and safety of our staff. Secondly, providing a consistently high-level of service and exceptional print to our clients. Of course, it’s not exactly business as usual, but it is still business.

Similar to other SMEs we have implemented the necessary government measures to ensure our two priorities are maintained. While other print companies are struggling to meet consumer demand, we have had no issues and continue to stick to our client guarantees.

So, if you’re looking for business cards, greetings card, booklets, books, calendars, stationery, posters and everything printable in-between then why not take a look at our website or call our Print team.

In recent months we have expanded to include design and creative services such as, Logo design, Artwork design and Proof-reading.

With New Perspective Digital Print & Creative you can cut out the middle man and get your design and print work done in one place. We offer 3 free pdf amendments to all our clients who print with us.

If you want to see for yourself what we can do, why not ask us for a free sample pack or colour match? We’re here, and we’re ready to help.

www.newperspective.co.uk

Five trendsetters in digital marketing to follow this year
By:
0

By Gary Peeling, CEO at Where The Trade Buys

Whether it’s changes in algorithms, innovations in technology, or cultural trends that are gathering swarms of online attention, there is always something new to keep on top of in the digital marketing sector. Because of the ever-changing face of digital marketing, there are always new trailblazers and trend setters to watch out for. 

AI first began to influence the world of marketing in 2019 and, according to the Smart Insights report, content marketing was thought to be the single marketing activity to make the biggest impact. Throughout the year, consumers were swayed by experiences rather than traditional ads, and we continued in the shift away from television advertising towards a completely digital world based on big data.

With all of this in mind, we consulted Google’s own data dig into their marketing resource ‘Think with Google’. They uncovered the most-read articles of 2019 on this go-to marketing resource platform. Here’s what marketing experts were most interested in over the past year.

  1. Inside Google Marketing: 3 ways we think about SEO by Sean O’Keefe

“How does Google approach SEO?” is the golden question in marketing. Every digital marketer wants an answer to this almighty query. It’s no wonder that this topic was the most read and hotly discussed in 2019. With a constantly changing, mysterious algorithm, it is essential that digital marketers stay up to date with this topic. Sean O’Keefe leads the way and gives us all an insight into the world of Google. 

Beauty products have dominated the marketing world over the past year and Rihanna’s Fenty range lead the way with the slogan “Beauty for All”. The concept of a truly inclusive brand shook up the way digital marketers approach the beauty industry. Merging marketing with celebrity culture and progressive positivity, there’s no wonder that this piece brought hooked in so many readers. 

Everyone enjoys a viral video. Especially one that rakes in thousands of pounds! In this think piece, Travis Chambers explains the marketing beauty of telling a story and monetising it — something that we could all learn from! Clearly, in 2019 video marketing still reigned, and storytelling was key to any brand’s success. 

If we needed any further evidence that video marketing was king in 2019, Sadie Thoma brings it. The fact that this piece was among the highest in terms of engagement proves that many digital marketing agencies focussed on telling their brand’s story through video. 

Again, storytelling is at the centre of this piece, shedding light on what we were most focussed on in 2019. Quick fixes and short marketing campaigns clearly didn’t capture people’s attention in 2019. Instead, we wanted to know the full story. For this article, Haller made reference to the Nemeziz soccer shoe launch by Adidas and how their marketing team utilised YouTube’s video ad sequencing tool to guide the viewers through an advertorial journey. 

These marketing trailblazers have set the bar high, and their insights are sure to inform big brands over the coming year. It’s safe to say that many agencies will want to get hold of these expert’s business cards as they plan their strategies for the upcoming years. With big predictions for 2020 in place, including ‘snackable video content’, inclusive marketing, and experience personalisation, it’s time to step into the new decade with a creative mindset and an ambitious digital marketing plan. 

SNP-Social

Do you specialise in Social Media Content & Strategy? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in May we’ll be focussing on Social Media Content & Strategy.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Social Media Content & Strategy solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact James Howe on j.howe@forumevents.co.uk.

Here are the areas we’ll be covering, month by month:

May – Social Media
Jun – Brand Monitoring
Jul – Web Analytics
Aug – Conversion Rate Optimisation
Sep – Digital Signage
Oct – Brochure Printing
Nov – Creative & Design
Dec – Online Strategy

Digital Marketing Solutions Summit: We’ll get through this together!
By:
0

During such challenging times it is key to stay up to date with the industry and source new solutions for every eventuality. 

The Digital Marketing Solutions Summit can help you do this – Thursday 16th July at the Hilton London Canary Wharf.

Would you like to attend as our guest? 

You can enjoy this small, niche event and benefit from a bespoke itinerary of 1-2-1 meetings with innovative and budget-saving suppliers, gain more industry knowledge via our series of seminar sessions and enjoy complimentary lunch and refreshments.

RSVP here, but hurry s places are extremely limited!

We will get through this together!