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Over a third of Brits more excited for Xmas ads than movies

Data from the Advertising Association (AA) expects seasonal advertising spend to be its largest ever, with advertisers investing nearly £6 billion during Q4 2017.

The figure has risen steadily since 2010 with a YoY increase of  37%, as businesses compete with each other for a share of the Christmas retail market.

The biggest spenders include John Lewis, Marks & Spencer, Aldi, Argos, Asda and Sainsbury’s with all having already launched their Christmas campaigns.

Data has also revealed that 33% of the UK public is more excited about the flagship Christmas ads than the movies showing over the period, while 47% have been moved to tears by a Christmas ad they’ve heard or seen. 16% have also changed plans to catch a premiere of their most anticipated Christmas ad.

“Christmas is a key time for advertisers large and small. In recent years, marketers of businesses using emotive Christmas advertising have won some of the industry’s biggest awards. Businesses delivering advertising with emotional resonance can be rewarded with powerful, long-term effects into the new year and beyond,” said Karen Fraser, director at think tank Credos.

Wigston Paper Plugs paper shortage

A shortage of uncoated paper within the print market has been a blessing for Wigston Paper, which has announced its new Snowcap range for offset litho.

Fluctuating exchange rates have affected the UK market and led to uncoated paper being much more difficult to source than previously.

Discussing the new range, Wigston director James Walker said: “As one of the oldest paper suppliers in the UK, founded in 1932, we feel it is our place to make sure the gap in the market is plugged and people can still print profitably.

“There is a constant demand for uncoated stock, it is a high-volume product used every day by everyone who uses litho offset methods. It is a brilliant, arctic white sheet with excellent runability.”

Snowcap is described as being perfect for litho, and available for a variety of jobs including journals, greeting card inserts and exercise books and journals.

Customer Experience

Social media and eCommerce to drive customer experience market

The customer experience management market is projected to grow to $16.91 billion by 2022, equivalent to a CAGR of 23.1%.

A new report from Report Buyer says the increased use of e-commerce has led to the adoption of customer experience management solutions that have helped streamline businesses and operational processes, thereby fueling the growth of the customer experience management market.

However, it says data synchronisation between customer experience management solutions and other technologies within organisations is restraining growth in some areas.

Based on touchpoint, the call center segment is estimated to account for the largest share of the customer experience management market in 2017. Call centers serve as key business differentiators whereby customers interact with customer care executives about their product usage experience and provide first-hand experience.

Based on vertical, the telecommunication service providers segment is estimated to account for the largest share of the customer experience management market in 2017. Telecom service providers are reaching out to subscribers through websites, call centers, social media, their applications, and others to judge the experience of the product offered. The telecom sector is a mature market place, where the pressing value proposition is customer loyalty.

North America is estimated to account for the largest share of the overall customer experience management market in 2017.

Digital Marketing Solutions Summit

Diaries ahoy! Register for the Digital Marketing Solutions Summit today

Register now for the Digital Marketing Solutions Summit and ensure you give your business the edge in 2018 and beyond.

This one-day event takes place on May 15th at the Hilton Canary Wharf, London and is entirely free for you to attend.

As our VIP guest, you will be benefit from:

• A personalised itinerary of face-to-face meetings with innovative suppliers who match your requirements and upcoming projects. No time wasted, no hard sell.

• Access to educational and inspirational seminar sessions.

• Networking opportunities with like-minded peers.

• Full hospitality, including lunch and all refreshments.

But don’t just take our word for it. This is what some of our 2017 delegates had to say about the event…

“Very useful; we will definitely be reviewing opportunities for new relationships and appointments.”
30 Euston Square

“Very informative event. I enjoyed the seminars and had some successful meetings with potential suppliers.”
Caribbean Tourism Organisation

“Fantastic event! Great variety of agencies and perfect set-up to get the most out of the day!”
Clasado Biosciences

“Great day, very insightful & made some good contacts.”
Hammerson

“It was a good way to meet lots of service providers in one place – like speed dating for marketing services.”
Smart Currency

The Digital Marketing Solutions Summit is entirely FREE to attend. Simply click here to register.

Or contact Katie Bullot on 01992 374 049 / c.watkiss@forumevents.co.uk for more information.

Alternatively, if you’re an industry supplier and would like to showcase your products and services at the event, contact Sam Walker on 01992 374 054 or email s.walker@forumevents.co.uk.

Print & Digital Innovations Summit

Last chance – Register for the Print & Digital Innovations Summit!

Say no to stuffy expo halls, boring speakers, sore feet and the hard sell.

Say yes to pre-arranged meetings with suppliers who match your needs, inspiring talks from industry leaders and zero time wasted.

The Print & Digital Innovations Summit is a one-day event – which takes place on November 23rd at the InterContinental London, The O2 – that will arm you with everything you need to face 2018 with gusto.

Here are 7 reasons why you should attend…

  1. It’s FREE for you to attend
  2. As our VIP guest, you will be provided with a personalised itinerary of face-to-face meetings with solution providers
  3. You’ll have the opportunity to attend our complementary seminar sessions
  4. Network with like-minded peers who face the same challenges
  5. All hospitality is complimentary, including lunch and refreshments
  6. No time wasted trying to track down new suppliers and set up meetings
  7. Definitely no sore feet

To confirm your place, all you have to do is complete this short online form.

Alternatively, if you have any questions, or if you’re a solutions provider and would like to showcase your products and services at the event, please contact Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.

How to target X-Factor, Strictly & Bake Off fans…

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – with brands encouraged to steer clear of stereotypes and make better use of data to improve the effectiveness of their autumn advertising campaigns.

The data, researched by advertising technology company The Trade Desk, found that while X Factor fans enjoy fashion and accessories and are likely to be shopaholics, the data shows that they are also more likely than average to be C-suite executives and work in the business and finance industries – making them an unexpectedly lucrative audience for financial services brands, for example.

Meanwhile, Great British Bake Off enthusiasts are 1.93 times more likely to earn more than $100,000 a year and 1.2 times more likely to be IT decision markers. And watchers of Strictly Come Dancing are more likely to take frequent holidays in the UK and own a Sony PlayStation, by 2.12 and 1.2 more times respectively.

As we fly past the halfway point in the autumn TV schedule, the data sheds light on the best way for brands to engage with these audiences too. According to The Trade Desk, X Factor and Strictly Come Dancing fans are most likely to browse on-the-go with a tablet, while those following Bake Off and Cold Feet are rooted to their trusty PCs.

Express.co.uk tops the list of sites most visited by Strictly fans, who are also ten times more likely to visit football club Arsenal’s website gunnersphere.com than the general population. Cold Feet viewers are 20 times more likely to visit wired.co.uk, while ladbible.com is in favour for X Factor fanatics, who are 15 times more likely to browse on the site.

Sacha Berlik, Managing Director for EMEA at The Trade Desk, commented: “From talent show bankers to geeky bakers, our findings shine the light on exactly why it is so important for advertisers to use data to find­ the right audiences. Without data, brands are effectively firing blind – and the hit and miss targeting that results from this is a guaranteed way of wasting precious ad spend while alienating consumers. At the same time, brands risk excluding consumers that could be very receptive to their messages, simply because they don’t fit into the traditional target audience. Smart techniques like lookalike modelling are an excellent way for advertisers to delve deeper than demographics and identify the right users to deliver successful online ad campaigns.”

Here are some of the surprising insights that The Trade Desk found about the nation’s TV tribes. Compared to the general population:

X Factor fans

  • 3.57 x more likely to be C-suite executives
  • 1.38 x more likely to work in business and finance
  • 1.38 x more likely to be interested in video games
  • 1.49 x more likely to be shopaholics
  • 15 x more likely to visit ladbible
  • Most likely to use a tablet and Chrome

Strictly Come Dancing

  • 2.12 x more likely to frequently holiday within the UK
  • 1.45 x more likely to drink alcoholic beverages
  • 1.2 x more likely to own a Sony PlayStation
  • 150 x more likely to visit express.co.uk
  • 10 x more likely to visit football club Arsenal’s website gunnersphere.com
  • Most likely to use a tablet and Google Chrome

Great British Bake Off

  • 1.93 x more likely to earn more than $100,000 a year
  • 1.11 x more likely to shop for accessories
  • 1.61 x more likely to work for a large (1000 employees or more) company
  • 1.2 x more likely to be IT decision markers
  • 7 x more likely to visit the Met Office website
  • Most likely to use a PC and Microsoft Edge

Cold Feet

  • 3.44 x more likely to be a business professional
  • 3.57 x more likely to own a van or minivan
  • 1.87 x more likely to enjoy celebrity gossip news
  • 1.33 x more likely to see sci-fi or fantasy films at the cinema
  • 20 x more likely to visit wired.co.uk
  • Most likely to use a PC and Opera

 

Sainsbury’s launches ‘Own Label’ vinyl collection in time for Christmas

Retail giant Sainsbury’s has launched its own vinyl record label, ‘Own Label’, as a partnership with Universal Music and Warner’s Rhino label.

Since it started stocking vinyl from March 2016 Sainsbury’s has sold over 120,000 units, claiming that one in every 20 vinyl records now sold in the UK is purchased in its stores.

Discussing the new venture, Pete Selby, head of music and books at Sainsbury’s, said: “Our customers’ love of vinyl shows no sign of abating, so alongside the classics albums, we want to offer our shoppers something they won’t find anywhere else.

“Our exclusive Own Label records have been carefully tailored towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll love the sound of our new releases and our ever increasing vinyl range.”

The first two albums launched on the label include Coming In to Los Angeles – A Taste Of West Country and Hi-Fidelity – A Taste Of Stereo Sound. Both are compilations curated by indie dance/pop group St Etienne’s Bob Stanley.

Stanley – an avid vinyl enthusiast – will provide essays for both albums. Prices are yet to be confirmed, but are expected to be between £12 – £16.

Peugeot

Ad regulator bans Peugeot advert for condoning dangerous driving

French car giant Peugeot has had its latest advert banned by the UK Advertising Standards Authority (ASA) for condoning dangerous driving.

The advert, which first aired in July, shows a man driving through the streets reading a text from a lady friend on the car’s built-in screen located on the dashboard. The driver then raised a hand from the steering wheel.

Five viewers reported the advert to the ASA as hey claimed it condoned dangerous or irresponsible driving.

Peugeot in its defence said that because the Highway Code permits a driver to adjust music or the radio, the action of looking momentarily at the screen was no worse, and while thew driver did raise one hand, this action was again momentarily, adding that at no point did the driver take his eyes from the road, with the advert designed a “fantastical treatment” to create humour around the new technology within the vehicle.

The ASA acknowledged the points, yet decided to ban the advert, releasing a statement saying: “We considered that, to show a driver reading a text message (which, even at the eye level at which it was shown in the ad, would have inevitably diverted his attention from the road ahead) and then reacting to it, amounted to a distraction that would have prevented him being aware of, and/or being in control of, other actions that were necessary for safe driving.”

GDPR

A quarter of UK consumers eye up potential GDPR compensation pay-outs

A survey of 1,000 UK consumers suggests that around half (52 per cent) would make a request if they suspected their personal information was being held without their consent.

According to the data from Macro 4 and MaruUsurv, 39 per cent would consider doing it just because they are curious to see what data companies are holding about them; and 26 per cent would make a request if there was a chance of compensation – which is possible if the rules were not being followed or their privacy was being breached, for example.

17 per cent would make a request in order to ‘get back’ at companies who had given them a negative experience.

In fact, only seven per cent of UK consumers would not be interested in seeing the personal information companies are holding about them, according to the survey.

As such, the research indicates GDPR requests will pose a challenge for organizations, both because personal data now includes so many different types of information and because it is difficult to predict just how many requests to prepare for.

Lynda Kershaw, Marketing Manager at Macro 4, said: “Personal information can be anything that is identifiable to an individual: everything from contact details, date of birth and credit card numbers, to information within emails and social media conversations, letters, bills and policy documents. Much of this is unstructured information held in separate systems controlled by different business departments and cannot be pulled together at the snap of your fingers.

“And things get even more complicated if you’re an online or ecommerce business that tracks people’s online behavior – such as the web pages they visit and ads they click – for marketing purposes. Under the new rules, cookies, IP addresses and other online identifiers all count as personal data. You need to explain exactly how you are using this kind of information, and be able to respond to customer queries about it, too.”

62 per cent of the survey sample said they want stricter rules surrounding data collected about people’s online behavior (sites they visit, ads they click and purchases they make). The GDPR takes account of this by classifying online identifiers such as computer IP addresses as personal information.

Surprisingly, with over six months to go before the GDPR takes effect, the research suggests that 66 per cent of consumers already have some awareness of the regulation. 43 per cent say they want to see bigger fines for companies who are not following data protection rules.

While tough financial penalties are expected for failing to comply with the GDPR, experts believe companies should also be concerned about compensation litigation, which could mimic the activity that has grown around Payment Protection Insurance (PPI) compensation pay-outs.

This supposes that hundreds or thousands of individuals could be brought together by law firms to mount ‘no-win, no-fee’ class actions against organizations who have not adhered to the new data privacy regulation.

Other findings of the Macro 4 research include:

  • 42% of consumers find it difficult to keep track of personal information they have consented to organizations collecting
  • 41% would be more likely to use a company that made it easier to understand what personal information they are holding and how it will be used
  • 31% want companies to provide discounts, special offers and other incentives in exchange for their personal information

For more background on the survey results download Macro 4’s accompanying report ‘The GDPR: what consumers think’ at: http://www.macro4.com/the-gdpr-what-consumers-think.

Print & Digital Innovations Summit

Time running out to attend the Print & Digital Innovations Summit

Delegate places are now extremely limited for the upcoming Print & Digital Innovations Summit, which is taking place on November 23rd at the Intercontinental London – The O2.

Each complimentary VIP delegate place includes pre-arranged meetings with trusted print providers, in areas including Digital Print, Direct Mail, Creative & Design, 3D Print, Banners & Posters, Brochure Printing, Integrated Marketing Solutions, Packaging & Labels, POS, Print Management plus many more.

There is also an educational seminar programme hosted by industry thought-leaders, opportunities to network with peers and full hospitality throughout.

To confirm your place, all you have to do is complete this short online form.

Alternatively, if you have any questions, or if you’re a solutions provider and would like to showcase your products and services at the event, please contact Sam Walker on 01992 374054 or email s.walker@forumevents.co.uk.