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Coherence arrives with a bid to challenge industry model

A new digital agency Coherence has launched, with ambitions to create an empowering ‘autonomous’ culture, where brands use new technology to speed up development of websites and online projects.

Previously known as Emosaic, Coherence has a 20-year heritage, with clients spanning private companies, public services and institutions across multiple verticals, including Close Brothers, NHS, Mothercare and Truprint.

“At the heart of Coherence is a belief that marketing now needs to be done differently. The days where agencies take campaign briefs from clients then create and manage everything end-to-end are coming to an end,” said Drew Griffiths, MD of Coherence. “Rebranding to Coherence reflects our new way of working, which is based around Cohesion DX8, our proprietary technology. We are launching a pioneering new proposition into the agency and technology market that will change the way brands’ digital teams work.”

Cohesion DX8 is a productivity toolkit that uses Drupal 8 as its core platform. It allows brands to build enterprise level websites faster, with less resource and with more control, representing a significant development in enterprise CMS solutions.

Coherence has created a framework that allows brands to do significantly more tasks internally, allowing them to be agile and less dependent on their digital agency. New services include personalisation, multi-site and multi-lingual capabilities, application development and service design plus more aggressive conversion rate optimisation.

The DX8 technology can also be white-labelled by other digital agencies.

“Old processes and workflows need to redefined – it’s no longer acceptable to take six weeks to get a new landing page test live,” continued Griffiths. “Inflexible teams are not the best way to manage marketing today and deliver on business strategies. Agility matters. Our technology empowers brands to do more, while the agency supports them with specialist skills and knowledge when needed. Our goal is to make ourselves redundant from any given project. There is a fundamental shift happening to the way web development agencies work.”

Digital industry veteran Craig Hanna has joined the board of Coherence as business director. Previously a member of the senior management team at Econsultancy, Hanna has over twenty years’ experience in both marketing and digital transformation, advising companies ranging from SMEs to Fortune 250 brands.