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digital signage

DIGITAL SIGNAGE MONTH: Spoilt for choice? Here’s how to hone in on the right solutions
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Digital signage has become a powerful tool for engaging audiences and delivering targeted marketing messages. For brand marketing professionals, selecting the right solution provider is essential for maximising the impact of their campaigns. Here’s how Digital Marketing Solutions Summit delegate approach the task…

Key Considerations for Supplier Selection

  • Expertise and Experience: Look for providers with a proven track record in the digital signage industry and a deep understanding of your target audience.
  • Product Range: Evaluate the range of digital signage solutions offered, including display types, sizes, and features.
  • Content Management System (CMS): Assess the provider’s CMS capabilities, ensuring it’s user-friendly and allows for easy content updates.
  • Installation and Maintenance: Consider the provider’s expertise in installation, maintenance, and ongoing support.
  • Scalability: Ensure the solution can accommodate your future growth and expansion needs.
  • Integration Capabilities: Verify the provider’s ability to integrate with your existing marketing technology stack.
  • Cost-Effectiveness: Compare pricing and value offered by different suppliers, considering factors like hardware,software, installation, and maintenance costs.

Common Mistakes to Avoid

  • Underestimating Planning: Failing to conduct a thorough needs assessment and develop a clear plan can lead to suboptimal solutions.
  • Compromising on Quality: Opting for lower-quality displays or installation services can result in poor performance and reliability.
  • Ignoring Maintenance: Neglecting regular maintenance and updates can lead to system failures and downtime.
  • Focusing Solely on Cost: Prioritizing cost over quality and long-term value can result in increased costs due to maintenance issues or underperformance.
  • Lack of Content Strategy: Failing to develop engaging and relevant content that aligns with your marketing objectives.

Top Tips for Successful Digital Signage Implementation

  • Define Your Goals: Clearly outline the objectives of your digital signage campaign, such as increasing brand awareness, driving sales, or providing information.
  • Target Audience: Identify your target audience and tailor your content and messaging accordingly.
  • Strategic Placement: Choose strategic locations for your digital signage to maximize visibility and impact.
  • Content Creation: Develop engaging and visually appealing content that is easy to read and understand.
  • Measure and Analyse: Track key performance indicators (KPIs) to measure the effectiveness of your digital signage campaigns and make data-driven adjustments.
  • Seek Expert Advice: Consult with digital signage experts to ensure you’re making informed decisions.

By carefully considering these factors and avoiding common pitfalls, marketing professionals can select the most suitable digital signage solution provider and create impactful campaigns that drive results.

Are you searching for Digital Signage solutions for your organisation? The Digital Marketing Solutions Summit and eCommerce Forum can help!

Photo by Tim Hüfner on Unsplash

DIGITAL SIGNAGE MONTH: From LED displays to measurable results – What can digital signage do for your brand?
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Digital signage has become a powerful tool for businesses to engage with their target audience and deliver impactful marketing messages. For senior marketing professionals, understanding the benefits and applications of digital signage is essential for maximising its potential. Here’s how the digital signage is being leveraged by brands, based on delegate requirements at the Digital Marketing Solutions Summit…

Main Technologies Available

  • LED Displays: Offer high brightness, vibrant colors, and wide viewing angles, making them suitable for both indoor and outdoor applications.
  • LCD Displays: Provide good image quality and energy efficiency, commonly used for indoor signage.
  • Interactive Displays: Enable touch-based interactions, allowing users to engage with content directly.
  • Digital Posters: Offer a more traditional look and feel, but with the ability to update content dynamically.

Usage Scenarios for Digital Signage

  • Retail Environments: Showcase products, promotions, and customer testimonials.
  • Corporate Offices: Display company news, employee recognition, and internal communications.
  • Public Spaces: Provide information, advertising, and wayfinding for visitors.
  • Events and Conferences: Enhance attendee engagement and promote sponsors.
  • Point-of-Sale (POS) Marketing: Deliver targeted messages at the point of purchase.

Key Considerations for Effective Digital Signage

  • Content Strategy: Develop engaging and relevant content that aligns with your marketing objectives.
  • Placement and Design: Choose appropriate locations and ensure the design of the signage is visually appealing and easy to read.
  • Content Management System (CMS): Use a CMS to easily update and manage content across multiple displays.
  • Analytics: Track key performance indicators (KPIs) to measure the effectiveness of your digital signage campaigns.
  • Maintenance and Support: Ensure proper maintenance and support to prevent downtime and optimize performance.
  • Integration with Other Marketing Channels: Coordinate digital signage with other marketing efforts for a cohesive campaign.

Benefits of Digital Signage

  • Increased Engagement: Dynamic and interactive content can capture attention and drive engagement.
  • Improved Brand Awareness: Consistent messaging across multiple locations can enhance brand visibility.
  • Targeted Marketing: Deliver personalized messages based on audience demographics or location.
  • Enhanced Customer Experience: Provide valuable information and improve the overall customer experience.
  • Measurable Results: Track key performance indicators to measure the effectiveness of your digital signage campaigns.

By effectively leveraging digital signage, senior marketing professionals can create engaging and impactful campaigns that drive brand awareness, generate leads, and increase sales.

Are you searching for Digital Signage solutions for your organisation? The Digital Marketing Solutions Summit and eCommerce Forum can help!

Photo by Łukasz Nieścioruk on Unsplash

If you specialise in Digital Signage we want to hear from you!
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Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in September we’ll be focussing on Digital Signage solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today. So, if you specialise in Digital Signage and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Kerry Naumburger on k.**********@fo*********.uk . Here’s our features list in full:- Sept 2024 – Digital Signage Oct 2024 – Brochure Printing Nov 2024 – Creative & Design Dec 2024 – Online Strategy Jan 2025 – Content Management Feb 2025 – Lead Generation & Tracking Mar 2025 – Email Marketing April 2025 – Digital Printing May 2024 – Social Media June 2024 – Brand Monitoring July 2024 – Website Analytics Aug 2024 – Conversion Rate Optimisation 

Harnessing digital signage opportunities: What you need to know…
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From storefronts to corporate settings, digital signage offers an innovative way to communicate, advertise, and engage. Before delving into this promising avenue, businesses should weigh several key considerations…

  1. Purpose and Objectives: Begin by clearly defining what you intend to achieve with your digital signage. Whether it’s brand promotion, conveying specific information, or enhancing the aesthetic appeal of a physical location, a clear objective will guide the design and content strategy.
  2. Location: The effectiveness of digital signage is closely tied to its placement. For retail businesses, high-footfall areas, like entrances or checkout queues, can be ideal. Similarly, corporate settings might benefit from having signs in communal areas such as lobbies or cafeterias.
  3. Content Creation and Management:
    • Dynamic Content: Digital signage provides the flexibility to showcase dynamic content, be it videos, animations, or interactive elements. Ensure that the content aligns with the brand’s identity and resonates with your target audience.
    • Regular Updates: To maintain viewer engagement, regular content updates are essential. Choose a system that allows easy content management and updates.
  4. Integration with Other Systems: Digital signage can be integrated with point-of-sale systems, website feeds, or even social media streams. This interactivity can provide real-time information, special offers, or customer testimonials.
  5. Regulatory Compliance: The UK has specific advertising standards and regulations. Ensure that the content displayed adheres to these guidelines, especially if it involves promotions, offers, or claims.
  6. Hardware Durability and Quality: Depending on its placement (indoors or outdoors), the digital sign should withstand various conditions. Prioritise high-quality displays with good resolution, brightness, and durability.
  7. Interactivity: Touchscreen kiosks or QR-code integration can take digital signage beyond passive display, transforming them into interactive points that engage and inform.
  8. Cost Implications: While digital signage can offer a good return on investment, upfront costs can be significant. Consider aspects like installation, content creation, maintenance, and energy consumption. Look for solutions that align with your budget without compromising on quality.
  9. Feedback Mechanism: Incorporate ways to gather feedback on the effectiveness of your signage. This could be through direct customer feedback, tracking QR code scans, or analysing footfall patterns in relation to sign placement.
  10. Future-Proofing: Technology evolves rapidly. Opt for systems that offer scalability, are compatible with emerging technologies, and can support updates to prevent early obsolescence.

Digital signage offers businesses a unique blend of visual appeal, engagement, and flexibility. While it represents a significant investment, the benefits in terms of brand visibility, customer engagement, and potential sales uplift can be substantial. As with any technological deployment, thorough research, strategy, and regular review will help in maximising its advantages.

Are you sourcing Digital Signage solutions for you business? The Digital Marketing Solutions Summit can help!

Image by StockSnap from Pixabay

Do you specialise in Digital Signage? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in September we’ll be focussing on Digital Signage solutions.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Signage and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Kerry Naumburger on k.**********@fo*********.uk .

Sept – Digital Signage

Oct – Brochure Printing

Nov – Creative & Design

Dec – Online Strategy

Jan 2024 – Content Management

Feb 2024 – Lead Generation & Tracking

Mar 2024 – Email Marketing

April 2024 – Digital Printing

May 2024 – Social Media

Jun 2024 – Brand Monitoring

July 2024 – Web Analytics

Aug 2024 – Conversion Rate Optimisation

Do you specialise in Digital Signage? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in September we’ll be focussing on Digital Signage solutions.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Signage and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Clair Wyld on 

c.****@fo*********.uk











.

Here’s our features list in full:-

Sept – Digital Signage

Oct – Brochure Printing

Nov – Creative & Design

Dec – Online Strategy

Do you specialise in Digital Signage? We want to hear from you!
By:
0
Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in September we’ll be focussing on Digital Signage solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today. So, if you specialise in Digital Signage solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Clair Wyld on  c.****@fo*********.uk . Here are the areas we’ll be covering, month by month: Sep – Digital Signage Oct – Brochure Printing Nov – Creative & Design Dec – Online Strategy

Do you specialise in Digital Signage? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in September we’ll be focussing on Digital Signage.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Signage solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact James Howe on  j.****@fo*********.uk .

Here are the areas we’ll be covering, month by month:

Sep – Digital Signage
Oct – Brochure Printing
Nov – Creative & Design
Dec – Online Strategy

Do you specialise in Digital Signage? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the print and marketing sectors – and in September we’ll be focussing on Digital Signage.

It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Signage solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact James Howe on

j.****@fo*********.uk











.

Here are the areas we’ll be covering, month by month:

Sept – Digital Signage

Oct – Brochure Printing

Nov – Creative & Design

Dec – Online Strategy

For more information on any of the above topics, contact James Howe on

j.****@fo*********.uk











.

Digital Signage

Do you provide Digital Signage solutions? We want to hear from you!
By:
0

Each month on Digital Marketing Briefing we’ll be shining the spotlight on different parts of the print and marketing sectors – and in March we’ll be focussing on Digital Signage.

It’s all part of our new ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today.

So, if you specialise in Digital Signage solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Lisa Carter on

li*********@mi*********.com











.

Here are the areas we’ll be covering, month by month:

February – Content Management

March – Digital Signage

April – Email Marketing

May – Digital Printing

June – Social Media

July – Brand Monitoring

August – Web Analytics

September – Conversion Rate Optimisation

October – Lead Generation & Tracking

November – Brochure Printing

December – Creative & Design

For more information on any of the above topics, contact Lisa Carter on

li*********@mi*********.com











.