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offers

Personalised promotions are ‘twice as likely’ to convert UK shoppers
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While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to a survey of over 1,500 shoppers.

Original research by AI-driven performance marketing solution Wunderkind, published in its 2024 Consumer Insights Report, revealed that demand for personalised promotions remains critical to re-engaging consumers in the online buying journey, with 83% more likely to purchase from brand messages that highlight exact products they have recently browsed.

And, according to the poll, almost half (49%) of UK consumers are more likely to make a purchase when they are offered personalised, product specific discounts for items they had already viewed, compared to a quarter (26%) who would be influenced to buy after receiving general, brand-wide promotions.

While discount codes remained the most effective promotional lever for 54% of UK consumers, the poll highlighted the role of personalisation and product-specific offers in promotional effectiveness.  Over a quarter (27%) would be prompted to convert by reminders or low stock warnings about items they had put in their online shopping baskets, while 22% said they would be persuaded to buy after receiving a ‘back in stock’ message about an item they had previously viewed.  Meanwhile, a further fifth (19%) of shoppers would be influenced by offers on new products promoted to them that were similar to products they had looked at previously.

Wulfric Light-Wilkinson, International General Manager of Wunderkind, said: “Despite falling inflation, consumers continue to display high-consideration buying behaviours, often taking longer to validate where and when to spend.  In this context, bringing customers back to the products they’ve shown the highest interest and intent towards becomes all the more important.  To do this effectively, retailers need to be able to identify that individual shopper – regardless of device or cookie status – and then retarget them with highly personalised triggered messages, at the right time and via the right channels.”

Photo by Brooke Cagle on Unsplash

Second Lockdown, Greater Support ‐ 20% off marketing retainers for 3 months
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CCM Group increases marketing offering as a bid to support businesses through a turbulent time…

CCM Group has been providing continued support for businesses throughout the duration of the ongoing global pandemic. Whether it’s small companies who simply need to stay afloat, or bigger businesses who have had to cut back on their marketing activity, CCM’s aim has remained the same – to enable greatness and to help those less fortunate throughout an unsettling and uncertain time.

CCM Group is a rapidly growing, people-focused set of companies; all centred on innovation and excellence, and CCM Creative is its B2B function. Providing customers with creative, marketing and print services as well as offering high quality merchandise and fulfilment services, the CCM Creative team pride themselves on their wealth of experience, their client portfolio and their flexible service and pricing offering which enables customers to build a bespoke package which is tailored specifically to their budget and individual requirements.

So far, CCM Creative has provided free marketing audits; worth almost £1000, free marketing advice and even a free rebrand – and their latest offering consists of substantial discounts on their marketing and creative services. Throughout November and December, new and existing customers can take advantage of 20% off retainer marketing services for 3 months, 25% off marketing audits and 4 x FREE bespoke graphics with all social media packages!

The marketing audits have recently been launched as a brand new service due to popular demand, and CCM Creative are offering these at a hugely discounted price of just £730 plus VAT until the end of December. Audit recipients can expect to see a full website analysis, a comprehensive review of social media activity, competitor analysis and much more. CCM Creative also includes free, professional recommendations on how to utilise and implement an improved marketing plan within the audits, making them an unmissable and invaluable resource during a time when keeping your business relevant and visible is more important than ever.

CCM Creative offers the full marketing mix – from email marketing, social media management, graphic design and analytics, to SEO, website design, animation and photography services and their client portfolio covers a vast array of industries. With a flexible ‘pick n mix’ style pricing structure and prices starting from just £40 plus VAT, CCM Creative has an offering suitable for all budgets. 

To take advantage of these offers or to find out more about CCM Group, head to www.weareccm.co.uk, email marketing@weareccm.co.uk or call 01623 625222.