The marketing technology innovation company, Techdept has developed a free 14-day ‘Marketing Tech Masterclass’ online course designed to provide an easily understandable introduction for traditional marketers and business leaders looking to explore the digital platform.
Launched a few weeks ago, the course has already gained 700 participants and modules covered throughout include; ‘Using Data’, Culture, Millenials and the Open Business System’, ‘Destressing Developments’ and ‘Buzzword roundup’.
Co-founder and CEO, Dan Kirby, said: “When you work in digital marketing its easy to take for granted that everyone knows what you know. The truth is that, for many business professionals, staying up to speed with new tech is really hard, and if you feel behind the curve you’re not alone. This creates a problem for those of us in the field of marketing technology, as many people are just a bit confused by the subject, hampering our efforts to win new business.”
He continued: “That’s why we’ve created this free 14-day programme of insights and ideas, which should help anyone better understand this new world. All the content is based on our hands-on experiences and direct insights learnt while working with leading brands, and within our own company and technology investments.”
You can sign up to the Marketing Tech Masterclass here