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CONVERSION RATE OPTIMISATION MONTH: Hitting targets across landing pages, email and paid social
 960 640 Stuart O'Brien
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When most marketers think about conversion rate optimisation (CRO), they picture tweaks to website buttons, product pages, or checkout flows. But in a multi-channel digital landscape, CRO doesn’t stop at your .com. Today’s brands are applying CRO principles across the full funnel, from landing pages and email campaigns to paid social ads, to drive higher…

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AI Meets Accessibility: Tech solutions for real-world challenges
 960 640 Stuart O'Brien
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As Generative AI tools become more widely available, their potential to support disabled people is starting to receive long-overdue attention. While much of the public conversation has focused on productivity and automation benefits more widely, these technologies are quietly reshaping accessibility, offering meaningful support for people who have historically been excluded from full participation in…

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September 2025 is Digital Signage Month on Digital Marketing Briefing – Here’s how to get involved!
 940 640 Stuart O'Brien
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Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the marketing sector – and in September we’ll be focussing on Digital Signage solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today. So, if you specialise in Digital Signage…

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YouTube’s curbs against low-quality ‘AI slop’ welcomed
 960 640 Stuart O'Brien
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YouTube is preparing to update its rules to prevent creators from flooding the platform with ‘AI slop’, with one expert with experience of managing output on the platform for the likes of BBC, Red Bull and KSI welcoming the move. The platform’s new monetisation guidelines take a stance against low-quality, AI-generated content by imposing curbs on…

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OPINION: AI isn’t your problem. Lazy marketing is
 960 640 Stuart O'Brien
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“AI is coming for your job.” If you work in marketing, or any industry really, you’ve probably heard that phrase more times than you care to count. But is AI really the threat everyone’s making it out to be? Gemma Spinks, Director of Spinks Creative, explores why the real risk facing brands today isn’t AI,…

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CONVERSION RATE OPTIMISATION MONTH: Building a culture of experimentation in high-growth marketing teams
 960 640 Stuart O'Brien
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Conversion rate optimisation (CRO) is a strategic priority for any digital team looking to scale sustainably. But while tools and tactics matter, the most powerful driver of CRO success isn’t technology, it’s culture. High-performing marketing teams are embracing test-and-learn mindsets that place experimentation at the heart of growth. In the UK’s most successful brands, CRO…

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ANALYTICS MONTH: Integrating web, CRM and campaign data for a 360° view
 960 640 Stuart O'Brien
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The pressure on marketers to demonstrate return on investment and deliver personalised experiences is higher than ever. The fragmented view of customer data is no longer tenable. Which is why leading marketing teams are attempting to break down silos by integrating web analytics, CRM records, and campaign data into unified analytics platforms. The goal is to…

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Is hidden fraud draining a third of mobile app ad budgets?
 960 640 Stuart O'Brien
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Kochava has uncovered a sophisticated fraud scheme, labeled Monolith Fraud by its data scientists, which is siphoning millions from app install campaigns running within the walled garden of a trusted super publisher. Kochava’s findings report Monolith Fraud consumed on average a third or more of ad budgets. For some leading brands, in the worst cases,…

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Will the 2025 European Championships herald a new financial era for women’s football?
 960 640 Stuart O'Brien
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The Women’s European Championships 2025 were the biggest Euros yet. The huge growth of the women’s game over the last decade has helped drive notable increases in quality and professionalism, which has in turn driven larger sponsorships, higher revenues and faster growth than ever before. In short, women’s football is big business. In 2024, it…

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August 2025 is Conversion Rate Optimisation Month on Digital Marketing Briefing – Here’s how to get involved!
 960 640 Stuart O'Brien
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0

Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the marketing sector – and in August we’ll be focussing on Conversion Rate Optimisation solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today. So, if you specialise in Conversion…

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