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LEAD GENERATION & TRACKING MONTH: B2B vs. B2C – How marketers are adapting strategies for different audiences
 960 640 Stuart O'Brien
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The lead generation strategies used for B2B (business-to-business) and B2C (business-to-consumer) audiences continue to evolve. While both sectors aim to attract and convert potential customers, their lead generation tactics differ significantly based on buyer behaviour, decision-making processes, and customer journey length. Understanding these differences is crucial for marketers looking to optimise their approach and maximise ROI……

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LEAD GENERATION & TRACKING MONTH: Maximising ROI from your 2025 campaigns
 960 640 Stuart O'Brien
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Lead generation is the lifeblood of digital marketing, but simply acquiring ‘the good leads’ is no longer enough. Marketers must focus on optimising lead generation efforts to ensure higher conversion rates, better engagement, and a stronger return on investment (ROI). Here are some best practices our delegates and solutions providers are using to help maximise…

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Advanced marketing analytics will transform the games industry in 2025
 960 640 Stuart O'Brien
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By Gary Danks, General manager for AIM at Kochava The world of gaming is evolving at a velocity that even the most sophisticated studios and publishers struggle to keep pace with. Technologies such as augmented and virtual reality, web 3, and generative AI are transforming title development and gameplay experiences. Meanwhile, gaming marketers are tasked…

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The next eCommerce Forum takes place in July – Register today!
 960 640 Stuart O'Brien
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Don’t worry if you missed this week’s eCommerce Forum! The next event will be taking place on July 10th 2025 at the Hilton London Canary Wharf. Don’t delay! Register here. It could be the most productive day you spend out of the office next year, so act swiftly if you want to join us. You’ll have…

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EMEA region ‘sees marketing engagement thrive’ – research
 960 640 Stuart O'Brien
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EMEA’s focus on transparency and consent has fostered trust-focused audience building, leading to an 8% growth in marketing list subscribers – and this foundation perfectly positions marketers in the region to set the global standard for cross-channel tactics such as personalised email follow-ups and targeted automation. That’s according to the 2025 Global Benchmark Report from…

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Are you still watching? Measurement in the streaming app era
 960 640 Stuart O'Brien
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According to a Forbes report, Americans spend an average of $46 monthly on streaming services. An incredible 99 percent of US households subscribe to at least one or more streaming services, with Netflix, Amazon Prime Video, and Apple TV+ topping the list.  There’s no doubt that the streaming revolution is here to stay, but as…

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CONTENT MANAGEMENT MONTH: Keeping tabs on the increasing role of AI
 960 640 Stuart O'Brien
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Artificial intelligence (AI), particularly generative AI, is reshaping how brands approach content management. As digital marketing strategies become increasingly complex and customer expectations rise, AI-powered solutions offer marketers the tools to streamline workflows, enhance personalisation, and improve content performance. Here’s how AI is being used for content management by delegates attending the Digital Marketing Solutions…

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February is Lead Generation & Tracking Month on Digital Marketing Briefing: Here’s how to get involved!
 960 640 Stuart O'Brien
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Each month on Digital Marketing Briefing we’re shining the spotlight on different parts of the marketing sector – and in February we’ll be focussing on Lead Generation & Tracking solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help marketing industry professionals find the best products and services available today. So, if you specialise in…

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AI assistants set to pull people away from using branded apps as on-device consolidation looms
 960 640 Stuart O'Brien
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By 2027 mobile app usage will decrease by 25% due to AI assistants – instead, smartphone users will turn to AI assistants, such as Apple Intelligence, ChatGPT, Google Gemini, Meta AI, and others to replace apps for many functions. That’s according to analysts at Gartner, who say in addition to the impact of AI assistants,…

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CONTENT MANAGEMENT MONTH: Delivering creativity and efficiency within agile teams
 960 640 Stuart O'Brien
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Creating high-quality content quickly and efficiently is a constant challenge. For agile marketing teams, striking the right balance between creativity and speed is critical to staying competitive. But forward-thinking marketers are adopting innovative content management strategies to meet these demands. Here are some ideas on how to achieve this balance effectively… Embrace Modular Content Creation…

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