• A how-to guide to Legitimate Interest Assessments

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    As a business, you need to market your services beyond your own walls. However, you’re aware that you also need to comply with GDPR and PECR.

    Many businesses are unsure how to apply Legitimate Interest for multichannel communications. Our new guide will help you to plan outreach campaigns that meet your personal data obligations.

    So what exactly is Legitimate Interest, when can you use it, and how can you actually apply it?

    Download the guide to read:

    • When you can use Legitimate Interest
    • Examples of Legitimate Interest
    • The 3 stages of Legitimate Interest Assessments (LIAs)
    • Tips to remember
    • Bonus: Free Legitimate Interest Assessment Template

    Legitimate Interest can be a great option for some businesses, but you need to follow the proper steps to protect yourself, your business, and the rights of your data subjects. You will need to demonstrate that your interests are not overridden by the interests of the individuals in question. And you do that by carrying out a Legitimate Interest Assessment.

    If you would like to discuss LIAs – or the GDPR at large – in more detail, and how the Regulations relate to your campaigns, please contact Nigel Copp at KPM Group. 

    AUTHOR

    Stuart O'Brien

    All stories by: Stuart O'Brien