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  • Multilocal integrates with Onetag for high-quality inventory

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    Programmatic specialist Multilocal has completed a global integration with AI-powered curation platform Onetag, enabling its clients to access the latter’s supply of premium publisher inventory.

    Onetag’s smart curation programmatic platform uses impression-level traffic shaping to eliminate low-quality media in the programmatic supply chain. DealCurate provides significant operational efficiency, with full and immediate control of supply-side deal creation, and can be activated directly in all leading Demand Side Platforms. Its proprietary semantic engine accesses 100m data points, enabling contextual targeting at a highly granular level, and at scale.

    The partnership is live now and is effective around the world, with the UK, Europe and US as key markets.

    “This partnership between two major players in the curation space cements curation’s place as a key component of the programmatic ecosystem,” says Multilocal CEO James Leaver. “Curation is intrinsically agnostic and opens up increased options and scale for both buyers and sellers. This integration is proof of its increasing importance, and will make it easier for Multilocal’s clients to tap into its many benefits.”

    Onetag founder and CEO Daniel Pirchio, adds: “This is a great example of interoperability in the market. Partnerships such as this one are driving technological solutions to shape traffic and remove low-quality inventory, for the benefit of both advertisers and publishers.”

    “Our AI curates high-performing inventory based on media quality data, filtering out wastage to deliver only viewable and uncluttered inventory, contextual relevance and engaged users. Our aim is to provide effective digital advertising for the open internet via intuitive, intelligent programmatic curation technology, and together with Multilocal, we are doing that at scale.”

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    Stuart O'Brien

    All stories by: Stuart O'Brien