With the social media giant, Facebook, announcing on August 9 that it is planning to update its current technology to prevent the use of ad-blocking software on the desktop version its website, Adblock Plus has hit back by branding the decision as ‘anti-user’.

In a blog post entitled ‘Oh well, looks like Facebook just got all anti-user’, Adblock Plus owner, Eyeo’s communications and operations manager, Ben Williams, used Facebook’s press release to launch a scathing attack by claiming the main reason people use ad blockers is to ‘stop annoying, disruptive ads’ – in addition to why users are being prevented from making decisions in what they can and cannot block.

 

Read the full blog post here