Digital Marketing Briefing provides news and analysis
from the worlds of marketing and print solutions
BORN OUT OF THE SUCCESS OF OUR EXISTING AND EVER-GROWING EVENTS PORTFOLIO, DIGITAL MARKETING BRIEFING DELIVERS THE LATEST INDUSTRY NEWS, RECRUITMENT OPPORTUNITIES AND EVENT INFORMATION DIRECTLY TO YOUR INBOX AND BROWSER.
Call for wider awareness of implicit discrimination in marketing
960 640 Stuart O'Brien

When looking at marketing messages, we should be considering different contexts in…

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Harnessing digital signage opportunities: What you need to know…
960 640 Stuart O'Brien

From storefronts to corporate settings, digital signage offers an innovative way to…

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Generative AI leads inflated expectations on the 2023 emerging tech ‘hype cycle’
960 640 Stuart O'Brien

Generative artificial intelligence (AI) is positioned on the Peak of Inflated Expectations,…

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NBA on course to generate sponsorship worth $1bn in 2023
960 640 Stuart O'Brien

Sponsorship remains key in supporting the National Basketball Association (NBA) in maintaining…

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You can now secure your place at February’s eCommerce Forum
960 640 Stuart O'Brien

Registration is now open for the eCommerce Forum February 2024 – A must-attend…

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Do you specialise in Digital Signage? We want to hear from you!
960 640 Stuart O'Brien

Each month on Digital Marketing Briefing we’re shining the spotlight on different…

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UK consumers reckon 50% of personalised content is a turn off
960 640 Stuart O'Brien

Over half (51%) of UK consumers say that the targeted content they…

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Positive customer service now ‘crucial’ to brand success
960 640 Stuart O'Brien

British customers are more likely to vote with their wallet when they…

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Generative AI ‘revolutionising’ retail experiences
960 640 Stuart O'Brien

Generative AI’s ability to fabricate hyper-customised content is turning the tables in…

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