Research highlights gender pay gap in marketing

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New research shows that two-thirds of UK jobs with a predominantly female workforce have gender pay gaps in favour of men, including the marketing sector in fourth place.
Ciphr’s gender pay gap study, based on the latest figures from the Office for National Statistics (ONS), found that most (70%) female-dominated occupations, with workforces of over 50,000 employees, have a gender pay gap.
Just 3% of occupational roles held by a greater proportion of women than men (60% or more vs 40% or less) have no gender pay gaps, while a quarter (27%) have pay gaps that favour women.
Some of the jobs with the largest numbers of workers and median gender pay gaps of 10% or more include office managers, solicitors and lawyers, marketing and commercial managers, and financial accounts managers. Around 380,700 women hold these roles (compared to 206,800 men) yet their gender pay gaps range from 13.4% to 18.4% in favour of men. This means that men in these types of roles earn more per hour, on average, than their female peers doing similar work.
Other jobs with big gender pay gaps include residential, day and domiciliary care managers and proprietors (including care home owners, community centre managers, and welfare housing managers), and other educational professionals (roles in this group include bursars, university administrators, moderators, academic tutors, and HE learning support officers). The average gender pay gaps for these occupational groups are 14.8% and 14.4% respectively.
Notably, there’s even a 4.7% gender pay gap for women working as office administrators and clerical/admin assistants, despite 78% of the workforce being women. It’s the third-most common job type filled by women, after care workers (and home carers) and sales and retail assistants, with nearly half a million (452,800) female employees.
Hourly pay disparities like these (the average gender pay gap for all workers is currently 13.1% in favour of men) can add up over women’s working lives – potentially leading to gender pay differences of thousands of pounds, as well as impacting their final pension savings.
Unsurprisingly – given that three-quarters of all jobs have a gender pay gap in 2024, according to Ciphr’s analysis – this disappointing trend of women earning less per hour, on average, than men, is also repeated across most (82%) job roles that are predominantly held by men. And 85% of the roles that have relatively gender-balanced workforces too.
The female-dominated careers with the widest gender pay gaps in 2024 are:
  • Financial accounts managers: 18.4% gender pay gap
  • Residential, day and domiciliary care managers and proprietors: 14.8%
  • Other educational professionals: 14.4%
  • Marketing and commercial managers: 13.6%
  • Office managers: 13.4%
  • Solicitors and lawyers: 13.4%
  • Business associate professionals (including business systems analysts, planning assistants and project coordinators): 11.3%
  • Business and related research professionals: 11.1%
  • Public relations professionals: 10.7%
  • Other health professionals (including public health advisers, audiologists, dieticians, immunisation managers and mental health workers): 8.6%
  • Education managers: 8.4%
  • Records clerks and assistants: 8.3%
  • Book-keepers, payroll managers and wages clerks: 7%
  • Nurse practitioners: 6.9%
  • Cleaning and housekeeping managers and supervisors: 6.9%
These stats stand in stark contrast to recent survey results, which revealed that just 8% of UK employees (of 1,200 polled) think their job has a gender pay gap in favour of men.
Ciphr’s gender pay gap report, including gender pay gap data by occupation, industry, and major towns and cities, is available at https://www.ciphr.com/infographics/gender-pay-gap-statistics-2024.
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AUTHOR

Stuart O'Brien

All stories by: Stuart O'Brien