The managing director of Amazon’s software development centre, Graeme Smith, has stated that the group is currently testing the group is currently testing the concept of personalised video ads.

Although little has been said at the moment, it is thought that Amazon will tailor ads to individuals using graphics templates. Smith told the BBC: “I’m not able to share any more details of where, but potentially anywhere you can see a video is potentially somewhere you could consider running personalised video ads, right across the internet,” he told the BBC. It’s still very early days for this technology, but it’s something we are really excited about with a lot of applications.”